Arthur Prinsen

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Team lead BI

Asito

Jun 2023 - Oct 2025 (2 years 5 months)

Asito wanted to become a data-driven organization, but lacked a mature BI team or a clear structure for data governance and reporting. Task: Arthur was tasked with forming the BI team, developing the technical BI strategy, and establishing a sustainable Power BI environment. Action: • Established a completely new BI team (recruitment, coaching, onboarding). • Designed scalable Power BI datasets and data models with reusable DAX measures. • Established version control and deployment pipelines via Git. • Created BI governance documentation and internal training materials. • Advised management on the BI roadmap and data-driven decision-making. Result: • Independently operating BI team with clear processes. • Dashboards with higher performance

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Digital accelerator & Product owner

FULL FORCE DIGITAL

Aug 2022 - Jul 2023 (1 year)

Sr Product Owner Global transformation program of Akzo Nobel. Responsible for web strategie, roadmap and program of 15fte

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Senior Data Engineer

Ingka Holding B.V.

May 2022 - Dec 2022 (8 months)

Develop models and visuals in Powerbi for world wide call centres on CSAT for team leaders and coworkers

Sr Data Analist

Remote

Sep 2021 - Dec 2021 (4 months)

Sr web data analist helping with the launch for the dutch market

Team lead Data Engineer and Power Bi

Fluor Corporation

Aug 2021 - Dec 2021 (5 months)

Hoofddorp, Noord-Holland, Nederland Helping Fluor with their Powerbi capabilities by coaching and developing skills of the IT department and creating scalable reports

Team lead Technical Bi Lead

The LEGO Group

Mar 2021 - Apr 2021 (2 months)

Opdracht: Real time visualisatie van machines data • Data visualisaties van machine performance Global • Real time visualisaties • Data migratie excel naar data lake platform • Data modelling • Datalake tabellen

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Sr Data Analist

Borgesius

Sep 2020 - May 2021 (9 months)

Opdracht: Real time visualisatie & data science van machines data • Data visualisaties van machine performance Globaal • Real time visualisaties • Data migratie excel naar data lake platform • Data modelling • Datalake tabellen • Microsoft sql server

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CRO Specialist

Luminis Apeldoorn

May 2020 - May 2022 (2 years 1 month)

A/B testen relay 42 / optimizer Tag Management relay 42 Web & APP Data analyse Dashboarding datastudio GA4 implementeren User intent onderzoek usabilla

Sr Business analist

Valtech

Mar 2020 - Apr 2020 (2 months)

Bunsiness Analist for Valtech & P&G project

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tent Partner

Gemeente Enschede

Jan 2020 - Jan 2022 (2 years 1 month)

Our philosophy: • in Solutions The biggest stumbling block is execution • Small Small changes have a big impact • you achieve more Progress through realization • for flexibility Future-proof by anticipating We help companies with: - Accelerate - Optimize - Structure - Innovate We are working today on your change of tomorrow.

Sr BI Data Analist (PowerBi/ Azure)

Cargill

Dec 2019 - Jun 2020 (7 months)

Zaanstad en omgeving, Nederland • to visualize laboratorium data from database excel • Migrate excel database to database hadoop / impala / spark- • Building and implementing Datamodels • Setting up database in hadoop / impala / spark • Tableau to visualize data in hadoop / impala / spark databases • Using ETL and SQL and DAX

Sr Business Analyst

Liberty Global

Jun 2019 - Jan 2020 (8 months)

Schiphol-Rijk, Schiphol-Zuidoost, Provincie Noord-Holland, Nederland

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Strategic Business Development Manager

Hengelo, Provincie

Mar 2019 - Jan 2020 (11 months)

Responsible for new business development

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CRO & social media advertisement consultant

Tjellens Loopbaan Professionals

Jan 2019 - Nov 2021 (2 years 11 months)

Hengelo, Provincie Overijssel, Nederland Realize growth through the digital channels

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Chief Growth Officer

Hardenberg

Jan 2019 - Jan 2020 (1 year 1 month)

Growing the business

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SPECIALIST DATABASE STRUCTURE / ANALYST EN PROCES MANAGEMENT

Over Gelder College Deventer

Jan 2019 - Aug 2019 (8 months)

Professional in the field of digital transformation. He keeps the overview at all times and combines his strategic mind-set with hands-on approach. With his 10+ years of work experience, Arthur has a strong background in the field of data and being the facilitator between business and IT. Arthur gives consultations on the ICT and analytical field.

Strategisch & Business Development Adviseur

DeepCloud AI

Jan 2019 - May 2019 (5 months)

Hengevelde Decentralized cloud for decentralized applications

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Guest Speaker

Delden

Oct 2018 - Apr 2020 (1 year 7 months)

Data expert Growth expert Conversion Expert Data visualization expert

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Sr Business analist

Talpa Radio

May 2018 - Jan 2020 (1 year 9 months)

Hilversum Leading the Radio Innovation from idee to implementation • Implemented from scratch a whole visual experience of Radio on TV ( can be watched through web 538 & app 538) • Implemented usage of Facetime calls during Frank Dane show in the morning and midday Coen & Sander show • Excecuted a new test radio studio where innovations can be tested on the same conditions as being on air • Excecuted a new break through studio for 538 that will come soon I am also interim available for you! Do you also want (digital) vision, innovation excecution, change, direct results and 500% energy in your team? Just call me +31628107606 Regards, Arthur DAAT B.V.

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Founder

PRINSENCO.

May 2017 - Aug 2023 (6 years 4 months)

Enschede, Overijssel, Nederland PrinsenCo is a (digital) data strategy consultancy firm with a specialty on growing with data. Your goals and challenges are our starting point. Achieving results and growing the goal. Tableau, powerbi or datastudio, azure, bigquery. We build for the future

Sr Conversie & (web) data Analist

KPN

May 2017 - May 2018 (1 year 1 month)

Delden Data en CRO Analist voor KPN zakelijke online: • Member of online data Guild • Member of KPN zakelijk service team • Development and tagging website & klantdata • CRO analyses • Dashboards MT en Product Owners • Tagging plan • Data analyses Do you also want to have strong site strategies from data? Please call me for interim solutions. Fast implementation and fast results. Call me 0031628107606

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Product Owner

Oct 2016 - Jan 2017 (4 months)

Enschede • Verantwoordelijk voor het verbinden van alle gegevensbronnen en het verkrijgen van overzicht en inzichten over ROAS & ROI van marketinguitgaven • Verantwoordelijk voor 9 nieuwe customer journeys in NL, BE & DE

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Dealerdirect

Enschede en omgeving

Mar 2016 - May 2017 (1 year 3 months)

1 year 3 months Head of. (Digital) marketing manager (BE, NL & DE), E-commerce B2B & B2C & Analytics March 2016 - May 2017 (1 year 3 months) Enschede en omgeving, Nederland Responsibilities: • P&L • eCommerce • Marketing strategy development • CRO • journey • Social Media • SEA & SEO • PPC Main achievements: • Remastering the customer journey's in NL, DE & BE (9 website in total) • Succesfully connected all datasources for optimization of ROI / ROAS marketing spend) • Succesfully excecuted NPS in whole organization (NL, DE & BE) • Succesfully implemented CRO process in organization • Transformation of dealerdirect into an agile delivery organization. • Succesfully launched the new brand logo and pay off • Succesfully impl

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Growth Hacker / CRO

Mar 2016 - Sep 2016 (7 months)

Verantwoordelijk voor groei van 9 sites in NL, BE & DE

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Head of (Bi) Data & analytics, conversion, ecommerce and research

Aug 2015 - Feb 2016 (7 months)

1 year 7 months Head of (Bi) Data & analytics, conversion, ecommerce and research August 2015 - February 2016 (7 months) Haarlem Area, Netherlands Head of Department Customer Experience and insights de though leadership to optimize customer experience and to make organization customer centric focused through customer journey, data insights. The department key drivers: NCR, NPS, CSAT, CES, revenue, conversion, clicks & engagement activities and responsibilities: • Introduced new car and health funnel • Building Hoyhoy Digitale strategy • • NPS • Web Analytics • Market and insight Research • A/B Testing • CRO • Big data to create relevantie and increase revenue • Mobile first strategie ux and development • Team Management • In

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Product Owner Car & Health Journey

Feb 2015 - Aug 2015 (7 months)

Verantwoordelijk voor een gehele nieuwe autoverzekering journey-> van idee tot implementatie ( o.a. briefing agencies, pitches of agencies en creeeren van scrum team and working agile / scrum als voorbeeld voor de organisatie)

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Conversion Specialist (CRO)

Verantwoordelijk

Aug 2014 - Feb 2015 (7 months)

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Project Manager big data summer campaign

Dec 2012 - Aug 2013 (9 months)

• Idee en implementatie wereldwijde zomer campagne • Zomercampagne omvat 50 mln email adressen, persoonlijke gebruiksdata & wel / niet afgenomen services en persoonlijk design

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Project Manager email automation

Sep 2012 - Jan 2013 (5 months)

Global Analist / sales manager

TomTom NV

Aug 2012 - Sep 2014 (2 years 2 months)

2 years 2 months Global Analist / sales manager August 2012 - September 2014 (2 years 2 months) Amsterdam Area, Netherlands Responsible for online TomTom Global sales Budget • Big Data transforming into actionable data for global summer email campaign • Performance Based Marketing (PPC, CPL, CPS) hardware • SEA hardware • Email Campaigns using big data 50 groups > 150.000 different html • website conversion and optimization • ecommerce Roadmap services & hardware • Team Management • Sales growth • channel strategy and development • Ecommerce online growth strategy

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Arthur Prinsen

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