ARTHUR VERGARA Business consultant

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design classes

Jan 2025 - Current (1 year 5 months)

As a design instructor, I am responsible for teaching online methods for design and image manipulation, focusing on equipping students with the skills necessary to create compelling visual content. In addition to core design principles, I incorporate data analysis techniques to demonstrate how to effectively utilize data within specific audience segments, enhancing the relevance and impact of design projects. This approach not only enriches the learning experience but also prepares students to make data-driven decisions in their design work. Furthermore, my emphasis on digital literacy ensures that I stay current with the latest technological practices in the online landscape, which ultimately benefits my students by providing them with up-

Google ads analyst

Leadfy

Oct 2023 - Current (2 years 8 months)

As a Google Ads Analyst, I was responsible for developing and optimizing advertising campaigns to maximize ROI and drive traffic to client websites. I conducted thorough keyword research and analysis, monitored campaign performance, and provided actionable insights to improve ad effectiveness. Additionally, I utilized HTML and CSS skills to validate WordPress landing pages, ensuring they were optimized for conversions. I also modified ad creatives, leveraging my understanding of graphic design principles to enhance visual appeal and engagement. Furthermore, I engaged in customer support by addressing customer tickets, which helped me understand client needs better and tailor our advertising strategies accordingly. This comprehensive approac

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Busines analyst

Media.Monks

Nov 2022 - Current (3 years 7 months)

As a Business Analyst, I was responsible for gathering and analyzing business requirements, facilitating communication between stakeholders, and delivering actionable insights to drive strategic decision-making. I collaborated with cross-functional teams to ensure project alignment with business goals and conducted thorough data analysis to identify trends and opportunities for improvement. Additionally, I utilized HTML and CSS to provide and validate code solutions for website mockups, enhancing ad monetization efforts through effective design. My experience with tools like Adobe Illustrator and Figma allowed me to create visually appealing mockups that effectively communicated project concepts and facilitated stakeholder engagement. Furth

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Abrandador

Jul 2022 - Current (3 years 11 months)

Como Abrandador, fui responsable de desarrollar y ejecutar estrategias de marca que resonaran con nuestro público objetivo, asegurando una representación coherente y atractiva de la marca en todos los canales. Trabajé en estrecha colaboración con equipos de marketing y ventas para alinear nuestras iniciativas y maximizar el impacto en el mercado. Además, adquirí habilidades en alfabetización digital, lo que me permitió comprender mejor los procesos y métricas relacionados con la publicidad digital en el lado de compra, mejorando así nuestra capacidad para medir el rendimiento y optimizar nuestras campañas. Utilicé mis conocimientos de HTML y CSS para personalizar el sitio web de la marca, lo que mejoró la experiencia del usuario y reforzó n

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Pod Lead at publisher support

HCL

May 2021 - Nov 2022 (1 year 7 months)

As a Pod Lead at Publisher Support, I led a team dedicated to resolving a variety of user issues related to Google products, while also developing internal solutions utilizing relational databases, Apps Scripts, and email triggers. My role involved not only troubleshooting but also implementing effective strategies to enhance user experience. Additionally, my experience as a pod lead in a company focused on solving problems for digital advertising worldwide provided me with insights into the broader landscape of digital marketing. While skills such as creativity leading, strategic design, and graphic design were not directly applicable to my core responsibilities, I effectively utilized my leadership in guiding the team to ensure that our c

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support analyst

web connection

Mar 2015 - Oct 2016 (1 year 8 months)

While working as a support analyst, I was responsible for communicating with clients and collaborating on development projects, where I managed a specific section of the site and adhered to version control practices. Additionally, I developed a system that included advertising plans, which, while not directly related to my core responsibilities, enhanced my understanding of digital marketing strategies and their implementation. This experience allowed me to gain insights into social media management and data analysis, further broadening my skill set in supporting client needs and project objectives. Furthermore, I utilized my knowledge of WordPress structure to provide effective ad solutions for ad tag implementation, and I edited various d

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Webmaster

Webconnection

Jan 2014 - Feb 2016 (2 years 2 months)

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business analist

Mundvs

Jan 2013 - Jan 2014 (1 year 1 month)

As a Business Analyst, I ensured that digital products functioned correctly with respect to monetization, which involved tagging on the site or app to optimize revenue streams. I provided consulting services to various clients, addressing their needs for effective solutions, including social media marketing strategies. This experience allowed me to understand the broader context of digital marketing and its impact on product performance, enhancing my ability to deliver comprehensive insights and recommendations. Additionally, I utilized Adobe InDesign and graphic design skills to create visually appealing presentations, which effectively communicated complex data and strategies to stakeholders, further supporting my role in delivering impac

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Fagga Events

Oct 2011 - Dec 2013 (2 years 3 months)

As a key member of Fagga Events, I was responsible for planning and executing a variety of events, ensuring meticulous management of all logistical details to provide a seamless experience for attendees. This role involved coordinating with vendors, managing budgets, and overseeing event timelines to meet client expectations. Additionally, I conducted minor data analysis related to the success of email marketing campaigns, performing cross-data validation to enhance the accuracy of mailing and contact lists, which ultimately contributed to more effective outreach and engagement strategies. I utilized my customer service skills by working directly with clients to provide solutions for ticketing issues, ensuring a positive experience and fost

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Web designer

Clicksoft

Oct 2010 - Jan 2012 (1 year 4 months)

During this work, I developed websites, including database modeling and integration with site functions. I collaborated closely with the team responsible for content creation, which enhanced the overall user experience and ensured that the website content was aligned with design objectives. Additionally, while social media management, digital marketing, and data analysis were not my primary responsibilities, my collaboration with the content team provided insights into how these areas could influence web design and functionality, ultimately contributing to a more cohesive online presence. Furthermore, I utilized my marketing skills to develop advertising pieces, such as banners, which complemented the website's design and helped in promotin

ARTHUR VERGARA

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