Arnold Jesús Villafana Olivera
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Nuevo Chimbote, Ancash, Peru
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Jobs
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Sales Executive | Account Manager3erizaJun 2024 - Nov 2024 (6 months)- Managed high-volume outbound prospecting campaigns, generating 20% above sales quotas. - Developed data-driven sales strategies, optimizing conversion rates and CRM performance. - Strengthened client relationships, leading to a 25% increase in customer retention. - Leveraged copywriting skills to create persuasive messaging for social media and ad campaigns, enhancing lead attraction and conversion. - Managed strategic written communication for warm leads, ensuring clarity and alignment with the prospect's intent across emails, direct messages, and social media responses. - Crafted optimized responses tailored to different channels, generating engagement and increasing conversion rates by adjusting the tone and structure based on the- fBusiness Development ConsultantfreelanceFeb 2022 - Dec 2023 (1 year 11 months)• Developed outbound sales strategies for clients in real estate, SaaS, and B2B services. • Implemented lead qualification processes that improved conversion rates by 30%. • Provided CRM consulting, enhancing pipeline efficiency and sales forecasting accuracy. • Utilized Loom to enhance remote communication with clients and agents by recording personalized videos that explained listing proposals and sales strategies, guided clients through processes, and answered questions more clearly. • Coordinated with two real estate agents under my direction to ensure alignment in negotiations and commercial tactics. • Developed persuasive messaging for emails, ads, and presentations, leveraging copywriting skills to optimize property acquisi
- OCommercial ManagerOPCIÓN UNO INMOBILIARIAOct 2021 - Jan 2022 (4 months)Designed and executed the commercial strategy at Opción Uno Inmobiliaria, including the recruitment, onboarding, and training of an initial team of 10 real estate agents. Achieved 4 successful closings in the first operational cycle through direct leadership and active participation in sales operations. Personally engaged in real estate lead generation, cold calling, buyer qualification, property listing, and negotiations with property owners and investors. Coordinated rental and purchase contracts across residential and commercial portfolios. Additionally, supervised inventory optimization and implemented structured pipelines for property sourcing and deal closure, which led to reduced turnaround times and increased conversion efficiency.
- RSales Manager | Business Development ExecutiveREMAX IntegrityJan 2018 - Sep 2021 (3 years 9 months)• Led a sales team of 30+ agents, achieving a 100% increase in conversion rates within the first year. • Developed advanced prospecting strategies, reducing the average sales cycle from 3-4 months to 1 month. • Negotiated and closed a nationwide commercial real estate deal involving 200+ properties. • Trained over 500+ sales professionals in real estate prospecting and lead conversion techniques, while also enhancing their copywriting skills by developing persuasive messaging for real estate listings, advertisements, and client communications. This included coaching agents on optimizing their written communication to ensure that their ads, social media content, and property listings were compelling and aligned with conversion goals, u
Education
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- LSales Navigator BasicsLinkedIn Sales SolutionsMar 2025This course provided me with fundamental knowledge of LinkedIn Sales Navigator, enabling me to optimize prospect searching and segmentation, enhance personalization in the sales process, and strengthen social selling strategies. I learned to use advanced filters, create lists of potential clients, and manage business relationships within the platform to drive conversion and customer loyalty in B2B sales.
- HInbound SalesHubSpot AcademyMar 2025Certification in Inbound Sales from HubSpot Academy, focused on consultative, value-based sales methodology. Developed skills in identifying and qualifying prospects, building strategic relationships, and guiding clients through the buying process with a personalized approach. Applied prospecting, segmentation, and lead nurturing strategies using CRM, prioritizing problem-solving and customer satisfaction. Expertise in needs-based closing techniques and data-driven analysis to optimize the sales funnel.
- UIntroduction to Power BIFundación Romero, Universidad de ciencias aplicadas -UPCFeb 2025 - Mar 2025 (2 months)This Introduction to Power BI course allowed me to develop key skills in data analysis and visualization. It covered everything from exploring the tool to obtaining, cleaning, and modeling data to generate dynamic and interactive reports. I learned to transform raw data into actionable insights by integrating multiple sources, creating intuitive dashboards, and using optimized data models for business decision-making.
- SQL for Data ScienceUC Davis, CourseraJan 2025 - Current (6 months)SQL for Data Science course , focused on data extraction, manipulation, and analysis in relational databases. Developed advanced queries to manage and transform large datasets, including JOINs, subqueries, aggregate functions, and database normalization. Applied SQL in exploratory data analysis and query optimization to enhance efficiency in data science projects. Practical knowledge of SQL integration with tools like Python and Power BI for analysis and visualization.
- Advanced Excel CertificationFundación RomeroDec 2024 - Jan 2025 (2 months)Certification in Advanced Excel, with a focus on data analysis, process automation, and interactive dashboard creation. I have applied these skills to optimize business strategies, improving efficiency in database management and decision-making based on structured information. Experience in using macros and VBA for automating repetitive tasks, as well as handling large volumes of data through Power Query and advanced functions.
- UBachelor's Degree in EconomicsUniversidad de CongresoMar 2008 - Current (17 years 4 months)I have completed the academic phase of my Economics degree, acquiring a solid foundation in data analysis, financial modeling, and market strategies. Currently, I am in the process of obtaining my degree after resuming and updating key knowledge due to changes in academic requirements. This experience has allowed me to strengthen my adaptability, continuous learning, and resilience—essential skills in dynamic environments.
Projects
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- fSales Analysis with Power BI and SQLfreelanceMar 2025 - Current (4 months)Generated B2B sales reports using SQL, Power BI, and Advanced Excel. Identified growth opportunities and optimized commercial strategies.
- OCRM Automation in TrelloOwn Business VentureFeb 2022 - Mar 2022 (2 months)Designed and implemented a CRM system in Trello to manage clients and prospects. Improved lead tracking efficiency and optimized the sales pipeline.
- ROptimization of Real Estate Prospecting and Listing at REMAXREMAX IntegrityJan 2018 - Mar 2021 (3 years 3 months)- Optimized real estate prospecting and listing strategies at REMAX, enhancing the effectiveness of agents in property transactions. - Conducted comprehensive workshops and courses, providing agents with essential skills in negotiation and listing techniques. - Utilized Loom to improve communication and offer post-workshop support, creating explanatory videos for agents with questions, particularly those from remote offices. - Delivered visual examples and personalized explanations, allowing agents to review materials at their convenience, which facilitated better understanding and application of strategies in their commercial operations. - This approach not only streamlined the learning process but also significantly improved agents' p