Regional Marketing & Revenue Manager with 17+ years of experience leading growth, revenue optimization and commercial strategy across Healthcare, Hospitality and B2B markets in Central America.
Expertise in go-to-market strategy, demand generation, performance marketing, BI dashboards, pricing strategy and revenue management.
Proven experience working with executive teams, managing multi-country operations, and translating data into profitable growth decisions.
Background includes leadership in two profitable business units, regional brand positioning, and commercial performance improvement.
Certified Revenue Management Analyst (CRMA) and Certified in Hospitality Business Acumen (CHBA).
