Ariadna Del Busto Sales Professional

Regional Sales Operations / Product Manager

Dell Technologies

May 2022 - Oct 2024 (2 years 6 months)

Regional Sales Operation • Implement regional sales strategies in alignment with business objectives • Lead, coach, and develop a team of sales professionals to improve performance • Identify potential customers to target and markets within the LATAM region • Collaborate with marketing and product teams to drive sales initiatives and product launches • Provide accurate sales forecasts and reports to senior management • Oversee the customer service provided by the team, ensuring high standards are met Product Line Manager: • Develop and implement product strategies and plans to align with the company vision and mission. • Conduct market research and analysis to identify customer needs, trends, and opportunities for new products. • C

Territory Account Manager

Quest Software

Sep 2020 - Sep 2021 (1 year 1 month)

• To maintain customer relationships, meeting sales targets • Ensure efficient sales operations within LATAM region • Device sales strategies, analyze data, address customer concerns • Identify sales opportunities. Administrative assistance as per managing agendas and business meetings,

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Business Development Manager

SoftwareONE Panama

May 2018 - Dec 2019 (1 year 8 months)

• Active collaboration with a team to develop an overall territory account plan and maximize opportunities to generate sales activity with customers, partners and publishers. • Identify prospects and new customers in assigned geographic regions. • Lead negotiations coordinate complex decision-making processes and overcome objections to maximize opportunities. • Show insight to customers and partners regarding software publisher contracts and optimal usage of agreements. • Evaluate software contract spend and utilization in each organization to optimize spending patterns, technology usage, and implementation strategies. Administrative assistance as per managing agendas and business meetings,

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Regional Sales Manager Central America and

Peregrine Security Inc.

Mar 2017 - Dec 2017 (10 months)

• Accomplish regional sales objectives communicating job expectations; planning, monitoring, appraising, and reviewing job contributions; planning and enforcing policies, quotas and procedures. • Achieve regional sales operational objectives by contributing regional sales information and recommendations to strategic plans and reviews; implementing production, productivity, quality, and customer-service standards; resolving problems; completing audits; identifying trends; determining regional sales system improvements; implementing change. • Maintains and expands customer base by counseling sales representatives; building and maintaining rapport with key customers; identifying new customer opportunities. • Recommends product lines by ide

Commercial Manager

Tecnasa

Nov 2015 - Nov 2016 (1 year 1 month)

• Implementation of sales initiatives and reviewing results by the comprehension of sales breakdowns • Watch and analyze customer trends for product strategy and penetration • Drive marketing teams • Ensure sales targets are met/ Offer direction and instruction / Supervise Staff (Management/mentoring/training) • Negotiate claim disputes • Responsible for financial KPIs

Account Executive

Intcomex

Aug 2014 - Nov 2015 (1 year 4 months)

• Direct link between wholesaler (INTCOMEX) and corporate channels (clients). • Secure new business, maintain customer relationships, provide ongoing support and serve as the primary point of contact between wholesaler and customer. • Prospect new clients and provide new income by nurturing existing customer relationships • Perform research and learning about client products, marketing, goals and needs • Work with different departments (marketing, accounting, product managers, purchasing, logistics, in alignment to provide solution and good customer service. • Plan, develop and execute sales strategies to meet stablished quota • Maintain account records such as order history and forecasting reports per assigned account.

Dell Proposal Manager

Dell Inc.

Aug 2012 - Feb 2014 (1 year 7 months)

Work with the sales team to prepare proposal plan of sales proposals above $500,000 for United States, Latin America and Canadian Customers to meet objectives of the proposal requests and timelines. • Review the inquiry documents for special requirements (Government Bids) and calibrate the company participation. • Distribute inquiry documents to others involved in the proposal and estimate preparation required distributing timelines. • Pursue to receive the information required from other departments (Sales, Contracts department, Services) to prepare the proposal. • Responsible for prepare/review the proposal write-ups. • Prepare initial assessment of the technical, financial, schedule or any other unusual risks associated with a propo

Online Sales Manager

Dell

May 2008 - Jan 2009 (9 months)

• Responsible of managing a group of 15 sales representatives • Responsible for sales and follow up from orders that come over the web page for the whole region (30 countries including the Caribbean) • Drive selling skills and initiatives to maximize and identify business opportunities and upsells by outbound calls after customer had saved order on the web • Reduced cancelation rate from 20% - 12 % quarterly improving productivity and providing the best Customer Experience. • Developed and implemented reports to maximize sales and identify areas of opportunity to improve sales per country and per line of business. • Worked with management and the marketing department to implement new promotions attractive for online customers by seaso

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Added Reseller Manager

Dell Valued

Sep 2005 - May 2008 (2 years 9 months)

• Responsible of managing a group of 10 sales representatives, 800 accounts for Latin America & the Caribbean with a purchase history of $50 Million dollars per Quarter. (30 countries including the Caribbean region). • Quota calculation and distribution, region vs. buying power and purchase history, set for the team/individual level. • Pipeline Review – Call the Ball (Forecast accuracy) together with the Senior Management to ensure hitting targets. • Interact with cross-functional groups (e.g., Services, Software and Peripherals, Finance, Operations) to solve business and customer issues and to improve internal and external customer experience and sales. • Mentor sales individuals from the 'valued added reseller' business (customers) i

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Process Lead –

Dell US

Feb 2005 - Jun 2005 (5 months)

• Responsible for the Dell Consumer Sales Call Metrics (180 sales representatives) • Develop appropriate project plans, timeline and metrics for projects identified as priorities to ensure excellent and timely delivery. • BPI Training (process improvement), Administrative assistance as per managing agendas and business meetings,

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Systems Manager (DHS)

Dell Home

Nov 2003 - Feb 2005 (1 year 4 months)

• Managed a sales team (call center) attending consumer costumers • Drive call metrics and exceed quotas above 100% consistently • Participated as part of the International Team responsible Manila Site (Dell Outsourcing). Two-month assignation to training, coaching and mentoring new managers – International Assignment. Administrative assistance as per managing agendas and business meetings and data rrporting.

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Sales Coach (DHS)

Dell Home Systems

Jun 2003 - Nov 2003 (6 months)

• Part of the first sales group of Sales Representatives for US Consumer (top performer) • Sold Dell's products and services via telephone to Consumer end users. • Managed to service an average of 40 calls a day complying with business policies and procedures • Exceeded quota above 100% • Participated on the first Mentor program developed at the Panama Site. Mentor program was directed to sales agents, new hires and managers joining the team. Administrative assistance as per managing agendas and business meetings including data reporting.

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Peripherals Sales Manager

Dell Major Public Accounts LE

May 2003 - Oct 2024 (21 years 6 months)

• Responsible of leading a team of 22 software and peripheral sales specialists assigned to the United States region with portfolios of $300,000 - $1,000,000. • Drive Financial Forecast for Revenue/Margin, Growth rates and Peripherals attach rates by emerging strategies for per state, per account type, per account. • Responsible of developing the business initiatives and creating team initiatives for Vertical and Horizontal Solution growth, product mix and online sales to create continuous demand. • Drove pipeline management taskforce with success and accuracy for all Public software and peripherals sales teams (6 teams /60 sales representatives) – accurate forecast Administrative assistance as per managing agendas and business meeting

Ariadna Del Busto

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