Anyelin Pérez Business Analyst | PO | Technology and Digital Strategy

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Product Manager | Digital Growth Through Integrated Marketing Automation & Client-Centric Campaigns

Agrowner sas

Nov 2023 - May 2024 (7 months)

I spearheaded end-to-end digital solutions for clients, combining technical execution with strategic communication: ✅ Web Development & Optimization: Built and managed WordPress websites with SEO best practices, implemented responsive designs and functionality enhancements. ✅ Performance Marketing & Automation: Executed targeted ad campaigns via Google Ads & Facebook Ads, developed automated email marketing funnels for engagement, optimized campaigns based on data-driven insights. ✅ Client & Team Management: Led client communications: progress reviews, monthly planning, and creative approvals, coordinated team workflows and task tracking using Notion, managed content calendars and asset delivery timelines. Additionally, I ensured co

Project Manager Scrum Master

SQDM

Nov 2023 - Mar 2024 (5 months)

Scrum Master for BI projects for Claro Colombia.

Product Owner | Business Analyst | Data Solutions & Process Optimization

SQDM

Jan 2022 - Current (4 years 5 months)

Driving data intelligence and digital transformation for enterprise clients. With years at the intersection of business needs and technical execution, I specialize in translating complex requirements into actionable data solutions for Claro Colombia. My work centers on optimizing operational efficiency, eliminating manual processes, and empowering data-driven decision-making through: ✅ End-to-End Business Analysis: Eliciting requirements, crafting user stories, and managing backlogs for BI/data projects (data warehouses, KPI dashboards, ETL pipelines). ✅ Process Reengineering: Led full lifecycle redesigns of data delivery processes, reducing processing time by up to 65% and replacing error-prone manual workflows. ✅ Cross-Functional Leader

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Co-Founder | Led End-to-End Operations & Built Data-Driven Ecommerce Ecosystem

Epifanías

Jul 2020 - Dec 2024 (4 years 6 months)

As Co-Founder, I drove our venture’s growth through operational excellence and digital innovation: ✅ Strategic Leadership: Owned procurement, production planning, and distribution logistics, spearheaded sales enablement and represented the company at commercial/networking events, developed and executed integrated web strategy/campaigns. ✅ Digital Growth Engine: Built and optimized WordPress ecommerce platform with custom automations, engineered Klaviyo email workflows (abandoned cart, segmentation, lifecycle campaigns), created Instagram sales funnels converting engagement to revenue, automated marketing-to-sales pipelines across platforms. ✅ Operational Backbone: Bridged physical operations (supply chain, fulfillment) with digital revenue

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Community Manager

ACLI

Apr 2019 - Aug 2019 (5 months)

Social media management during the 2019 Book Fair.

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Senior Business Analyst | Cost Modeling & Regulatory Solutions

Ernst & Young, Self- Employed, Profesional independiente

Oct 2018 - Dec 2021 (3 years 3 months)

Architecting data-driven cost allocation frameworks for utilities and corporate services. Core Responsibilities & Achievements: ✅ End-to-End Cost Model Design: Led definition of costing structures and distribution drivers for administrative service providers (SUMA, ENLACE), enabling granular expense allocation across corporate divisions. ✅ Regulatory Compliance Implementation: Built CREG/SUI-compliant cost models for Colombian utilities (ENERCA, ENERGUAVIARE, EEP), ensuring adherence to national tariff regulations. ✅ Technical Solution Delivery: Engineered cost models in client-specified enablers (e.g., SQL/Power BI), reducing manual allocation efforts at least by 50%. ✅ Developed pricing strategy dashboards in Power BI, enhancing cost

Project Coordinator & Operations Lead | Electoral Processes & Data Management

Thomas Processing & Systems

May 2018 - Sep 2019 (1 year 5 months)

I’m proud to reflect on my role in managing comprehensive election operations across four departments in Colombia (San Andrés, Casanare, Amazonas, and Huila) during elections from 2010, 2011, 2018, 2020. My responsibilities spanned end-to-end project execution, including: 🔹 Technical Leadership: ✅ Spearheaded data processing for the 2018 Presidential Elections (both rounds) and Anti-Corruption Consultation. ✅ Directed software installation, configuration & updates for electoral systems. ✅ Managed internal data networks & alternate processing center communications (LAN/WAN). ✅ Oversaw database administration, data analysis, and reporting. 🔹 Operational Excellence: ✅ Full administration of pre-count and scrutiny processes with department

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Marketing Digital

Anyelin Pérez Web

Feb 2016 - Dec 2023 (7 years 11 months)

- Create websites in WordPress - Marketing campaigns in Google Adwords, Facebook Ads. - Automated email campaigns.

Senior Project Consultant | Cost Modeling & Data Implementation

Gausssoft

Jun 2013 - May 2018 (5 years)

Optimizing financial analytics and operational efficiency for cross-industry clients. Core Responsibilities & Achievements: ✅ Cost Model Innovation: Redesigned costing frameworks for diverse industries (healthcare, insurance, retail), including full lifecycle implementation for Protección and Colsanitas. ✅ ETL & Data Pipeline Development: Engineered data integration processes within GaussProfit to automate loading of company data for cost/profitability models. ✅ Testing & Validation: Designed operational/functional testing protocols for financial applications. ✅ Reporting & Visualization: Built dashboards in Radial Viewer (proprietary tool) to simplify interpretation of cost/ profitability results. Knowledge Leadership: ✅ Created technica

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Operations & Delivery Manager | ERP Solutions & Team Leadership

Interwap Solutions SAS

Feb 2013 - Jun 2013 (5 months)

Enhancing team performance and client trust through structured processes. Core Responsibilities: ✅ Managed end-to-end project deliveries and GPS location tracking. ✅ Conducted requirements gathering for ERP modules (Inventory, Document Management). ✅ Characterized processes within the consulting division. ✅ Led strategic planning for consulting operations. ✅ Performed technical preventive/corrective client visits. ✅ Ensured timely resource allocation for projects. ✅ Designed and defined new platform functionalities. ✅ Established performance evaluation systems for teams. ✅ Assigned responsibilities and monitored team execution. Key Achievements: ✅ Team Environment Transformation: Boosted developer satisfaction through supportive leadershi

Anyelin Pérez

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