Tony Álvarez
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Tony Álvarez

Tony Álvarez  new_releases

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Marketing Digital, Project Manager & Product Designer
Durango, Mexico
Contact Tony regarding: 
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Full-time jobs
Starting at USD1.3K/month
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Internships
Starting at USD18/month
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Résumé

Jobs verified_user 0% verified
  • Grupo Caliente
    Caliebte Sports
    Grupo Caliente
    Jan 2025 - Current (7 months)
    Ventas B2B de paquetes publicitarios por sporsor. Real acciones públicas y representantes de marca. Administración y gestión del equipo de trabajo para la gestión de los activos y la planeacion de la operación comercial. Organización de eventos, trato corporativo, relacionamiento empresarial y consultoría de estrategia publicitaria para empresas. Monitoreo de medio y apego a proceso de resultados ROÍ y de impacto mediático con Wassernan, Nielsen y Ibope. Gestión de marca con empresas a nivel nacional e internacional, así como apego a procesos de la LMB
  • G
    Digital Marketing Manager
    Grupo DAGS
    May 2023 - Sep 2023 (5 months)
    Desarrolladora Inmobiliaria
  • A
    Marketing digital & Product designer public Remote experience
    Antonio Alvarez Markering
    Feb 2022 - Current (3 years 6 months)
    - Marketing Digital, arquitectura comercial, análisis de mercados y definición de buyer persona, así como el buyer journey. - Conceptualización de contenidos, desarrollo de storytellings y copys para crear sentido comercial entre producto y el CX. - Incursionando en el mundo del UX y UI. Todo el paquete envuelto en una actitud positiva, liderazgo colaborativo y mucha experiencia en marketing estratégico.
  • FEMSA
    Corporate marketing coordinator
    FEMSA
    Jan 2018 - Jan 2022 (4 years 1 month)
    - Coordinate the marketing team - Analysis of sales to implement optimal business strategies - High focus on negotiation and conflict management - Monitoring of marketing strategies and its benefits for business - Analysis of results, reports and corporate presentations
  • FEMSA
    Trade marketing manager
    FEMSA
    Feb 2016 - Jan 2018 (2 years)
    - Market analysis, consumer behavior and promotion strategies. - Commercial expansion, negotiation with suppliers and logistics. - Resource management and accounting analysis - Creative Development, Public Relationships and Media management.
  • OXXO
    Market Manager
    OXXO
    Jan 2016 - Jan 2022 (6 years 1 month)
    - Responsible for annual planning and overseeing operational compliance in the 250 existing stores. Responsible for annual planning and overseeing operational compliance in the 250 existing stores. Execu ted strategies to optimize commercial results, closing 2021 with 5.2% growth in sales and 18% in margin. Managed disruptive projects with agile methodology. I communicated and operationally managed solution proposals aimed at customer satisfaction based on data analysis.
  • B
    Senior Brand marketing manager
    Bebeleche Museo Interactivo de Durango
    Feb 2012 - Jan 2016 (4 years)
    - Creative advertising campaigns, media application, BTL, branding and e-marketing. - Advertising strategy. - Negotiation and Public Relationship - Cordination between advertising agency and house producer. - Planning and marketing media, delivering results directly to Comercial Area
  • Universidad Tecmilenio
    Professor
    Universidad Tecmilenio
    Aug 2011 - Dec 2015 (4 years 5 months)
    - Teacher training in the area of Communication, Design, Marketing and Administratión.
  • Universidad Tecmilenio
    Teaching Professional
    Universidad Tecmilenio
    Aug 2011 - Current (14 years)
    - I currently participate in the design of reagents and renovation of national academic plans.
  • S
    Advertising and Public relations manager
    Sorteo Tec
    Jul 2009 - Jul 2011 (2 years 1 month)
    - Negotiation as a primary function of position - Analysis, recruitment and media management at the national level. - Advice to the interior of the country office for the proper administration of its budget. - Media monitoring in GRP's - Creative collaboration in the area, the bond between advertising agency, house producer, enterprise and media communication. - Organization of work teams (Sales Force). - Chief of the journal editorial "Casas Tec", press releases, publishers, advertorials and capsules for major newspapers, national publications, radio and tv channels - Design and supervision of supplies and promotional items for sale. - Shipping logistics, scheduling, event planning and direction.
  • M
    L
    Publicity & promotion manager
    MMCinemas, Latin America Movie Theatres
    Mar 2008 - Jul 2009 (1 year 5 months)
    - Planning and marketing media, delivering results directly to directión of Marketing and Management. - Creative advertising campaigns, media application, BTL, branding and e-marketing. - Creative Design and content of advertising material. - Management of Public Relations. - Manager - not only the development of messages, but also in implementation and monitoring of production processes.
  • C
    L
    Cinematography producer & Director
    Cerberus Films, Latin Power Music
    Aug 2006 - Feb 2008 (1 year 7 months)
    - Direction and Production of Music Video Clips, Political and Institutional - Development of creative concepts and visual advertising scripts. - In charge of production crews (about 30 people at my expense), with dates and defined budgets. - Public Relations, Direct contact with promoters, labels, advertising agencies and media. (Latin Power Music, Primetime, Banda Max, DISA, CERCA, etc.).
  • T
    Advertising manager & Film producer
    Tactica Marketing & Comunication
    Jan 2004 - Jun 2007 (3 years 6 months)
    - Advice for advertising strategy - Media planning locally and nationally - Graphic Concepts - Creativity and Copywriter - Account Management - Production Management
  • S
    Sr. Producer
    Señal España Televisión
    Feb 2003 - Jan 2004 (1 year)
    - Creative and conceptual image of the channel. - Administration of technical staff in all areas (50 people approx.). - Creative and conceptual image of the channel. - Market Analysis and Point of Sale - Production and Supervision of each of the tr
  • U
    Professor
    Universidad Autónoma de Durango Campus Mazatlán
    Feb 2001 - Dec 2002 (1 year 11 months)
    - Teacher training in the area of Communication, Design, Marketing and Production - Development of curricula and teaching-learning methodologies - Training personnel in the field of audio visual media production.
Education verified_user 0% verified
  • California Institute of the Arts
    UX/UI Design public Remote experience
    California Institute of the Arts
    Aug 2022 - Current (3 years)
  • Coursera
    Aspectos básicos: Datos, datos en todas partes
    Coursera
    Aug 2022
  • Udemy
    UX Copy-Writing
    Udemy
    Aug 2022
  • University of Colorado at Boulder
    Certificado: Agile Leadership: Introduction to Change. public Remote experience
    University of Colorado at Boulder
    Jul 2022 - Aug 2022 (2 months)
  • Google
    Project Management
    Google
    Jun 2022 - Current (3 years 2 months)
  • Google
    Data Analytics public Remote experience
    Google
    Jun 2022 - Current (3 years 2 months)
  • H
    Social media marketing, certification course
    HubSpot Academy
    Dec 2021
  • Universidad Tec Milenio
    Master of business administration (M.B.A.), Marketing
    Universidad Tec Milenio
    Jan 2011 - Jan 2013 (2 years 1 month)
  • Universidad Autónoma de Nuevo León
    Master's degree, Estudios sobre comunicación y medios (Titulación: Inconclusive studies)
    Universidad Autónoma de Nuevo León
    Jul 2005 - Apr 2006 (10 months)
  • U
    College, Communication & Publicity
    Universidad Autónoma España de Durango
    Jan 1996 - Jan 2000 (4 years 1 month)
Projects (professional or personal) verified_user 0% verified
  • B
    B
    A
    Inmobiliario, Servicios
    Bebeleche Interactive Museum, Bebeleche Museo Interactivo de Durango, Antonio Alvarez Markering, Grupo DAGS
    Feb 2012 - Current (13 years 6 months)
Awards verified_user 0% verified
  • P
    Premios Bandamax
  • P
    Premios furia musical