Antonella Pantoja

Antonella Pantoja

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Growth & Marketing Analytics Strategist | U.S. & LATAM Market Experience | BI · Strategy · Decision-Making | Dual MSc Business Analytics + Marketing
Lima, Provincia de Lima, Peru

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Jobs verified_user 0% verified
  • RS Strategy
    Business Analytics Specialist
    RS Strategy
    Jan 2025 - Apr 2026 (1 year 4 months)
    -Supported 6+ GTM consulting engagements for LATAM companies expanding into the U.S. market, contributing to audience strategy, market positioning, and data-driven growth initiatives. -Conducted demographic research and geographic targeting analysis across U.S. states to support market launch and expansion strategies for clients entering new territories. -Built SQL-based data models and custom KPI dashboards to monitor engagement, customer behavior, and business performance, tailored to each client's market and growth objectives. -Translated complex datasets into actionable strategic recommendations, identifying high-growth opportunities across digital channels and business operations. -Led all client communications and strategic presentati
  • RS Strategy
    Data & Strategy Analytics
    RS Strategy
    Jan 2025 - Mar 2026 (1 year 3 months)
    -Supported Latin American companies expanding into the U.S. by delivering market entry research, data analytics, and strategic insights. -Built SQL-driven data models and dashboards to monitor engagement metrics and identify high-growth opportunities. -Developed KPI reporting frameworks that improved visibility into performance across digital platforms.
  • Harris for President
    Data & Marketing Analyst
    Harris for President
    Apr 2024 - Nov 2024 (8 months)
    - Built an audience optimization system using NielsenOne and dbt that reduced targeting workflow time from 10 hours to 2, enabling full campaign audience coverage across all digital channels. - Designed scalable segmentation templates organized by demographic data, giving the campaign a repeatable, reliable system for audience targeting at national scale. - Analyzed performance across $30M+ in weekly digital media spend across CTV, video, and paid platforms; surfacing optimization opportunities across each channel. - Built SQL pipelines and automated workflows in BigQuery to improve data reliability and reporting efficiency across a high-velocity, national campaign operation. - Collaborated cross-functionally with media, finance, marketing,
  • Harris for President
    Data Analyst
    Harris for President
    Apr 2024 - Nov 2024 (8 months)
    -Analyzed performance across $30M+ in weekly digital advertising spend across CTV, video, and paid media platforms. -Built SQL pipelines and automated data workflows in BigQuery to streamline campaign reporting. -Developed interactive dashboards and performance reports used by media teams to monitor engagement, targeting performance, and key campaign KPIs. -Conducted audience segmentation and attribution analysis to improve targeting strategies and media performance. -Delivered data-driven insights and recommendations that informed digital strategy and campaign optimization for large-scale national initiatives.
  • GREENAPSIS
    Data & Growth Analyst
    GREENAPSIS
    May 2023 - Apr 2024 (1 year)
    -Supported the launch of an AI-powered B2B SaaS platform across U.S. and LATAM markets, leading competitive analysis and market research to define product positioning and go-to-market strategy. -Built audience segmentation models and performance dashboards to track KPIs across acquisition, engagement, and campaign effectiveness driving a 28% increase in engagement. -Translated data insights into actionable growth recommendations, directly informing targeting strategy and business development decisions during early-stage launch. -Collaborated cross-functionally with product, marketing, and leadership teams to align analytics findings with strategic priorities.
  • GREENAPSIS
    Data Analyst
    GREENAPSIS
    May 2023 - Apr 2024 (1 year)
    -Supported the launch and growth of a B2B SaaS product across U.S. and LATAM markets through data-driven marketing and product analytics. -Conducted market research and performance analysis to identify growth opportunities and guide go-to-market strategies. -Built data visualizations and reporting dashboards to track customer acquisition, engagement, and campaign performance. -Analyzed marketing and product data to provide insights that informed brand positioning and customer acquisition strategies. -Partnered with marketing and product teams to translate analytics findings into actionable business recommendations.
  • GREENAPSIS
    Marketing Analyst
    GREENAPSIS
    May 2023 - Aug 2023 (4 months)
  • RS Strategy
    Data Analyst
    RS Strategy
    Jun 2022 - May 2023 (1 year)
  • SBM Management Services LP
    Operations Analytics & Strategy
    SBM Management Services LP
    Jun 2022 - May 2023 (1 year)
    -Partnered directly with senior management, logistics, and finance teams to track operational performance and identify areas for process improvement across business units. -Built dashboards and performance reports presented directly to stakeholders, translating operational data into clear, actionable insights for leadership decision-making. -Led cross-functional coordination and team training initiatives to improve operational efficiency and standardize workflows. -Monitored KPIs across key operational areas, delivering data-driven recommendations that supported resource optimization and strategic planning.
  • SBM Management Services LP
    Data Analyst
    SBM Management Services LP
    Jun 2022 - May 2023 (1 year)
    Drive operational efficiency by leveraging data analytics, process automation, and strategic insights. Identify opportunities to optimize workflows, improve decision-making, and enhance business performance.
  • Hult International Business School
    Master Business Analytics
    Hult International Business School
    Sep 2021 - May 2023 (1 year 9 months)
  • Inmobiliaria Galeon
    Project Manager
    Inmobiliaria Galeon
    Nov 2020 - Oct 2021 (1 year)
    Led the planning and execution of large-scale real estate projects, leveraging agile methodologies to improve efficiency and sustainability. Focused on optimizing design processes, ensuring compliance with building codes, and integrating sustainable practices to achieve LEED certification.
  • ARQ
    Project Manager
    ARQ
    Mar 2019 - Nov 2020 (1 year 9 months)
    Managed end-to-end execution of commercial, residential, and healthcare projects with a focus on cost optimization and sustainability. Led budgeting, scheduling, and cross-functional coordination to meet deadlines and financial goals. Integrated sustainability and ensured on-time, on-budget delivery through cross-functional team management.
  • GRUPO ARGENIA
    Project Manager
    GRUPO ARGENIA
    Mar 2018 - Mar 2019 (1 year 1 month)
    Contributed to commercial real estate and construction projects, ensuring compliance with design and sustainability standards. Supervised execution and optimized workflows to enhance efficiency and resource use. Collaborated with cross-functional teams to deliver high-quality, on-spec results.
  • I
    Project Manager
    INPRISMA SA
    Mar 2016 - Mar 2018 (2 years 1 month)
Education verified_user 0% verified
  • MIT Professional Education
    Certificate in Sustainability, Sustainability Studies
    MIT Professional Education
    Jul 2024 - Sep 2024 (3 months)
  • Hult International Business School
    Master of Science - MS, Business Analytics
    Hult International Business School
    Oct 2022 - Apr 2023 (7 months)
  • Hult International Business School
    Master of Science - MS, International Marketing
    Hult International Business School
    Sep 2021 - Aug 2022 (1 year)
  • Universidad Peruana de Ciencias Aplicadas
    Project Management Certificate, Project Management
    Universidad Peruana de Ciencias Aplicadas
    Feb 2021 - May 2021 (4 months)
  • Universidad Peruana de Ciencias Aplicadas
    Bachelor of Architecture - BArch, Architecture
    Universidad Peruana de Ciencias Aplicadas
    Jan 2011 - Jan 2016 (5 years 1 month)
  • Universidad Peruana de Ciencias Aplicadas
    Bachelor's Degree, Architecture
    Universidad Peruana de Ciencias Aplicadas
  • Hult International Business School
    Master of Business Administration, Business Analytics
    Hult International Business School
Awards verified_user 0% verified
  • H
    Dean's List Spring 2022
    Hult Business School
    Apr 2022
  • H
    Dean's List fall 2021
    Hult Business School
    Dec 2021
  • U
    Diploma Mención en arte
    UPC
    Dec 2016
  • Universidad Europea de Madrid
    Leadership and Management
    Universidad Europea de Madrid
    Jul 2012