Anselm Morka Appointment Setter | Cold Caller | E-Commerce Specialist | Lead

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Cold Caller & Appointment Setter

American Health

Apr 2025 - Current (1 year 3 months)

• American Health required a high-volume outbound caller to address a persistently leaking appointment pipeline for their US-based health-plan sales team. • Execute 80–120 outbound dials daily, qualify Medicare and ACA prospects, and book confirmed consultations within strict weekly SLA windows. • Deployed a 5-touch multi-channel sequence (call > SMS > email > voicemail drop > callback); maintained 98%+ CRM accuracy across Salesforce and GoHighLevel; introduced pre-appointment confirmation protocols to reduce drop-offs. • Achieved 110%+ of appointment targets for 5 consecutive months; cut no-show rates by 20%, generating an estimated 15 additional revenue-ready consultations per week.

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Sales Development Representative

Win Realty & Properties

Apr 2024 - Apr 2025 (1 year 1 month)

• A fast-growing Port Harcourt real estate firm needed a dedicated SDR to generate qualified buyer and investor inquiries for residential and commercial listings across the city. • Prospect and qualify a minimum of 40 leads per month, manage the full pre-sales pipeline, and hand off Sales-Qualified Leads to senior property consultants, consistently meeting monthly conversion targets. • Built a structured outreach cadence blending cold calls, WhatsApp follow-ups, and email drip campaigns targeting young professionals and diaspora investors; maintained detailed pipeline records in HubSpot CRM; participated in open-house events to nurture warm prospects. • Generated 180+ qualified leads across 12 months, contributing directly to 34 property cl

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Sales Development Representative (B2B SaaS)

SalesBridge Partners

Jul 2023 - Mar 2024 (9 months)

• A B2B SaaS client required rapid pipeline expansion into mid-market accounts across the US and UK, with zero existing relationships in the target verticals. • Identify and qualify 50+ net-new opportunities per month, build personalised outreach cadences, and hand off Sales-Qualified Leads to account executives every week. • Built ICP-driven prospect lists via LinkedIn Sales Navigator and Apollo.io; crafted persona-tailored email and call sequences with A/B tested subject lines; logged every touchpoint in HubSpot CRM. • Generated 60 SQLs in the first 90 days (120% of quota); 3 outreach sequences were adopted team-wide after outperforming benchmarks by 35% in open and reply rates.

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E-Commerce & Sales Operations Specialist

FreshMart Superstore

Jan 2023 - Jul 2023 (7 months)

• A mid-sized Port Harcourt supermarket was losing significant revenue due to the absence of any digital sales channel and declining foot traffic following the pandemic. • Establish and fully manage the store's e-commerce presence — from online storefront setup to customer outreach, order fulfilment coordination, and retention marketing. • Launched the store's WhatsApp Business catalogue and a Shopify storefront; built SMS and email marketing flows via Mailchimp for weekly promotions; executed outbound calls to corporate clients and bulk-buyers; trained 3 staff on order management workflows. • Online orders grew from zero to 120+ per month within 6 months; corporate bulk accounts increased by 40%; monthly digital revenue reached N3.2M by mo

Outbound Telemarketer & Lead Generation Specialist

freelance

Aug 2022 - Jan 2023 (6 months)

• Multiple SME clients across insurance, financial services, and retail lacked in-house capacity for sustained, high-volume outbound telemarketing campaigns and needed a specialist to drive consistent lead flow. • Own end-to-end telemarketing engagements for each client — from building targeted prospect lists and developing bespoke call scripts, through executing live calling campaigns, handling objections in real time, and handing qualified leads off via CRM. • Developed tailored, vertically specific call scripts per client; executed 70–100 outbound dials daily; leveraged Dialpad call analytics to continuously refine pitch timing and objection responses; maintained meticulous call logs, disposition reports, and CRM records updated after ev

Outbound Sales Representative

freelance

Feb 2022 - Jul 2023 (1 year 6 months)

• Conducted multi-channel B2B and B2C lead outreach via phone, email, and social media for diverse client campaigns, exceeding conversion targets each month. • Built highly targeted prospect lists using lead-generation tools; maintained 97%+ pipeline data accuracy across CRM and spreadsheet systems. • Developed personalised call scripts and email sequences that lifted average client engagement rates by 18% across campaign portfolios.

Anselm Morka

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