Customer Relations Specialist
AB InBev
Jan 2023 - Jan 2024 (1 year 1 month)
As a Customer Relations Specialist, I managed and resolved over 1,500 consumer inquiries annually, including highly sensitive cases related to responsible drinking, ethical marketing, packaging, and product safety. I served as a key escalation point for complex and reputational-risk complaints, achieving a 98% successful de-escalation rate and preventing negative media or social exposure. My role required providing clear, empathetic, and policy-aligned responses to consumers while balancing legal, regulatory, and brand protection requirements. I collaborated closely with Legal, Compliance, and Corporate Affairs teams to address emerging consumer risks and ensure alignment with global corporate standards. Additionally, I tracked, analyzed, a