ANDRÉS ESTEBAN CAMARGO FAJARDO CPG | Brand Strategy & GTM | US & LATAM Expert |

T

Revenue Operations Manager

The Pedowitz Group

Sep 2022 - Sep 2023 (1 year 1 month)

• Developed and implement global marketing automation strategies to generate leads, improve campaign performance, and grow customer databases. • Led end-to-end Revenue Operations strategy, aligning Marketing, Sales, and Customer Success through integrated GTM systems (Salesforce, Marketo, HubSpot, Zapier) to drive scalable growth, pipeline visibility, and data accuracy. • Designed and optimized RevOps processes and automation workflows, improving conversion rates, forecasting accuracy, and ROI attribution across the full lead-to- revenue funnel. • Designed and executed digital revenue marketing strategies for US clients, improving lead generation funnels and ROI. • Oversee the entire marketing technology stack (CRM, ESP, CMS, etc), includin

Channel Manager

3M

Sep 2019 - Apr 2022 (2 years 8 months)

• Creating and implementing channel strategies to increase sales, revenue, and market penetration. • Building and nurturing strong relationships with channel partners, serving as the primary point of contact. • Training partners on products and services and ensuring they have the necessary resources and information to sell effectively. • Monitoring partner performance, setting sales targets, and implementing incentive programs to motivate partners. • Identify, recruit, and onboard new partners to expand market reach. • Work closely with sales, marketing, and logistic teams to align channel strategies with overall business objectives. • Lead demand generation strategies achieving Sell-In and Sell-Out objectives. • Managing Marketing budget a

Trade Marketing Project Manager

Diageo, INMOV

Jan 2018 - Jun 2018 (6 months)

• Develop and execute a technology roadmap for FMCG software applications, ensuring it aligns with long-term business strategies and digital product goals. • Drive the development and deployment of a digital trade application for Diageo’s on-trade channel, improving execution visibility and accelerating order fulfillment across priority accounts. • Work closely with product managers, project managers, architects, and other departments to define requirements and ensure project success. • Align business goals and translate them into actionable software strategies. • Clearly articulate vision, strategy, technical challenges, and solutions to business leaders, stakeholders, and team members. • Team leadership: Foster a culture of continuous imp

Market Execution, RTM & Assets Manager

The Coca-Cola Company

Dec 2013 - Apr 2017 (3 years 5 months)

• RTM design and optimization: Develop and update the route-to-market model (direct, indirect, distributors, wholesalers, e-commerce, horeca, etc.) aligned with company strategy. • Implement RTM plans and initiatives to achieve market penetration and revenue growth. • Ensure product availability and cost-effective distribution in different trade channels. • Commercial efficiency: Define KPIs for coverage, productivity, and channel profitability, ensuring optimal use of commercial and logistics resources. • Distributor management: Select, negotiate, and manage the distributor and wholesaler network, ensuring service standards, compliance, and joint growth. • Customer and channel segmentation: Implement differentiated execution strategies by

Gerente de Segmento

BBVA

Aug 2012 - Jan 2013 (6 months)

• Garantizar la fidelidad del cliente hacia nuestros productos de banca Premium (Segmento de alto valor). • Clasificar nuevos clientes de acuerdo a las nuevas métricas del segmento de alto valor. • Analizar las decisiones empresariales propuestas para el segmento de alto valor y presentar nuevas ideas. • Monitorear las fluctuaciones de los principales indicadores clave de rendimiento. • Analizar y evaluar de manera comparativa la posición de nuestros productos premium frente a los de la competencia para determinar su sostenibilidad y rentabilidad. • Llevar a cabo evaluaciones de riesgo en nuestra línea de call-center para mejorar los procedimientos de control y sugerir mejoras. • Brindar apoyo logístico a nuestras oficinas para mejora

Jefe de canal Citigold

CitiBank Colombia S.A

Feb 2008 - Dec 2008 (11 months)

• Ensure fulfillment of brand objectives. • Monitor stock market trends to warn investors and boost their movements. • Track the release of new CITIGOLD products to identify opportunities and achieve their goals. • Develop new product strategies to improve the market share and achieve new target sales in terms of business turnover. • Lead Citigold contact team. • Pursue better levels of customer Service for de high value segment. • Responsible to make improvements in the processes of buying and selling, investment funds, pension plans and stocks of the major worldwide stock exchanges as well as the enforcement of OPA, OPV, SWAPS among others.

ANDRÉS ESTEBAN CAMARGO FAJARDO

About

Detail

Timeline

Résumé