Andrea Cortes

Andrea Cortes  new_releases

About

Detail

Customer Success Enablement & Operations (B2B) | Process Optimization & CRM | Lifecycle Operations | Bilingual (EN–ES)
Bogota D.C., Colombia
Contact Andrea regarding: 
connect_without_contact
Finding mentors
Finding co-founders
groups
Networking

Timeline

work
Job
school
Education
folder
Project

Résumé

Jobs verified_user 0% verified
  • OrangeUP
    Virtual Assistant — Marketing & Operations (Remote) public Remote experience
    OrangeUP
    Apr 2025 - Aug 2025 (5 months)
    Key Contributions: - Onboarding & Project Structure: Designed client onboarding workflows and project tracking structures in Asana; integrated AI documentation tools (ChatGPT, Otter.ai, Loom) to improve delivery continuity across a multi-client remote operation. - Market Intelligence: Coordinated specialized B2B prospecting using Apollo.io, Lemlist, and Crunchbase, refining lead quality to meet the agency's expansion goals.
  • Nativo Inc
    Marketing Operations & Segmentation Specialist (Remote)
    Nativo Inc
    May 2024 - Nov 2024 (7 months)
    - Email Performance: Segmented a 25,000+ contact database by role and geography; redesigned messaging by audience tier (adjusters vs. C-level vs. operations directors). Lifted open rates from 4% to 45% and CTR by 30%. - Stack Migration: Led strategic migration from Mailchimp to GetResponse and from legacy project tools to Microsoft Planner and Loop, improving team visibility and reducing duplicated work across marketing and operations. - Market Penetration: Developed targeted outreach for California and Texas; achieved 15% penetration in California within the campaign period. - Channel Optimization: Identified and corrected a misaligned LinkedIn publishing profile suppressing organic reach; implemented a structured content cadence and newsl
  • D
    Operations, CX & Marketing Coordinator
    DACO Comida Artesanal
    Apr 2017 - Dec 2023 (6 years 9 months)
    - Operational Design: Built all operational infrastructure from scratch: SOPs, staff onboarding materials, function manuals, customer journey maps, order and payment formats, and vendor management processes. - Financial Operations: Managed payroll, accounts payable, vendor payments, and P&L tracking using Excel. Zero late payments to vendors or staff across the full operating period. - CX & Service Systems: Designed the customer experience model and trained staff in proactive service protocols, contributing to a high customer return rate and sustained revenue growth.
  • Suramericana
    Business Advisor — Consultative Management
    Suramericana
    Feb 2013 - Jul 2014 (1 year 6 months)
    - Managed full customer lifecycle in Salesforce: prospecting, needs diagnosis via structured Risk Mapping methodology, proposal, and follow-up. Maintained a clean, up-to-date pipeline with zero documentation gaps. - Trained new team members on the Risk Mapping framework and independently improved its language and structure to increase client comprehension — adopted informally by colleagues.
  • L
    Project Coordinator & Executive Assistant to the CEO
    Litiscol S.A.S
    Feb 2007 - Mar 2016 (9 years 2 months)
    Built a strong foundation in executive support, operations coordination, and client-facing processes within a professional services environment. - Supported executive leadership with agenda management, reporting, documentation, and cross-department coordination. - Coordinated projects and tracked deadlines, cases, and client interactions through structured tracking systems, improving visibility and team efficiency. - Led the digital organization and migration of administrative and accounting files, streamlining workflows and internal access to information. - Managed client communication across written, phone, and in-person channels, ensuring timely responses and clear follow-up. - Prepared proposals, presentations, and reports for internal
Education verified_user 0% verified
  • Z
    Zapier Jumpstart, Building Basic & Intermediate Zaps public Remote experience
    Mar 2026 - Current (4 months)
  • C
    Customer Success Management public Remote experience
    Customer SuccessU
    Oct 2025 - Current (9 months)
  • HubSpot
    Inboud Marketing public Remote experience
    HubSpot
    Oct 2025
  • HubSpot
    Inbound public Remote experience
    HubSpot
    Sep 2025
    Understand the inbound methodology and the flywheel as fundamental aspects of any inbound business.
  • Politécnico Grancolombiano
    Marketing and Advertising
    Politécnico Grancolombiano
    Jan 1997 - Jan 2002 (5 years 1 month)
Projects (professional or personal) verified_user 0% verified
  • L
    Develop database
    Litiscol S.A.S
    Jan 2008 - Current (18 years 6 months)
    Developed a comprehensive database system that organized leads and client profiles to enhance commercial follow-ups and outreach efforts. This project involved gathering and cleaning data, categorizing contacts by service type and corporate client profiles, and creating a centralized, user-friendly format to facilitate tracking of interactions and next steps. Additionally, the structured contact database laid the groundwork for future CRM implementation, ultimately leading to more efficient client management.
  • L
    Creating Files
    Litiscol S.A.S
    Jan 2008 - Dec 2016 (9 years)