Andrea Serrano

Andrea Serrano

About

Detail

Bogota D.C., Colombia
Contact Andrea regarding: 
Flexible work
Starting at USD10/hour

Timeline

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Résumé

Jobs verified_user 0% verified
  • Wingo
    Traveler Experience Apprentice
    Wingo
    Jun 2025 - Dec 2025 (7 months)
    As a Traveler Experience Apprentice, I focused on optimizing the purchase process across web and app platforms, enhancing clarity around personal items and baggage requirements to minimize friction and reduce post-purchase claims. I redesigned communication for passengers requiring wheelchair assistance, structuring emails and service conditions in a clear and accessible manner. Additionally, I reorganized the Help Center by analyzing user behavior and benchmarking against customer experience-focused brands, which significantly improved content structure and article comprehension. I collaborated closely with the marketing team to enhance the user experience with the luggage scale, ensuring that our design efforts aligned with marketing init
  • P
    Consultancy on Employer Branding
    PRIMAX | SOLVIVA
    Jan 2025 - Jun 2025 (6 months)
    As a consultant on Employer Branding, I conducted university student research to identify key doubts, motivations, and barriers related to choosing professional internships. I developed a multi-touch strategy aimed at strengthening interaction between Primax leaders and prospective interns, structured through a strategic manual and service blueprint. Additionally, I created visual proposals, including posts, reels, and editorial pieces such as fanzines, aligned with defined touchpoints to address real audience needs across key digital channels. Furthermore, I utilized my skills in website design to develop a comprehensive FAQ center with pre-installed questions, enhancing the user experience for future interested interns and providing them
  • L
    Music Video production
    Lila Sky | NOSTALGICA
    Aug 2024 - Nov 2024 (4 months)
    Target audience analysis and evaluation, identifying positioning opportunities as an emerging artist in Bogotá. Development of visual identity and strategic narrative for the visualizer, music video, and digital assets aligned with the artistic brand concept. Support in audiovisual production and content performance analysis (reels and digital assets) to optimize presence and engagement across platforms.
Education verified_user 0% verified
  • Universidad de los Andes
    Bachelor's degree in design
    Universidad de los Andes
    Aug 2021 - Jan 2025 (3 years 6 months)
    Certificate: Arts
  • I
    Entrepeneurship summit
    IE Business school and Upkey
    Sep 2020
    Remote
  • I
    Academic english curse
    ILAC Engligh Institute
    Jan 2019 - Aug 2019 (8 months)
    Vancouver, CA
Projects (professional or personal) verified_user 0% verified
  • E
    Visual identity
    Editorial foco
    Feb 2026 - Current (5 months)
    As a Visual Identity specialist, I was responsible for developing the brand's visual identity, including the creation of logos, typography, and color palettes that effectively communicated the brand's essence. I utilized my expertise in typography and graphic design, leveraging Adobe Illustrator and the Adobe Creative Cloud suite to produce high-quality visual assets. Additionally, I applied my skills in layout design to ensure cohesive and visually appealing presentations. To enhance the brand's presence on social media, I incorporated motion graphics to add dynamic movement to the logo presentations, further engaging the audience and elevating the overall brand experience.