Andreas A.

Lead Product Designer

Bitfly

Nov 2024 - Dec 2025 (1 year 2 months)

Overview Led the end-to-end redesign and rebrand of Beaconcha.in, transforming it from a single-chain Ethereum explorer into a scalable multi-EVM network platform used by a global Web3 audience. What I Did - Defined the product design strategy and visual direction for the new platform - Redesigned core experiences including Landing Page, Blockchain Explorer, and APY / key management flows - Built a scalable design system to support multiple networks and future product growth - Collaborated closely with engineering and stakeholders to ship production-ready solutions - Presented the new experience as a featured case study at major Web3 and blockchain industry events Impact - Strong adoption from core users following launch - Improved clari

Lead Product Designer

Bitpanda

Sep 2024 - Nov 2024 (3 months)

Own and elevate the overall User Experience enhansing costumer loyalty - Enhance User Journeys and features - Work closely with Domain experts across different areas and contribute to overseeing design projects in order to evelate my knowledge in crypto and fintech

Experience Design Manager

EPAM

Jul 2022 - Sep 2024 (2 years 3 months)

Managed a team of experience designers through all stages of the design process - Led client workshops to uncover business objectives and user needs - Presented findings and recommendations to clients - Defined project scopes, timelines, and deliverables - Orchestrated user research studies and created user personas - Developed information architectures - Created and managed experience design for company website - Developed user experience designs for new features - Conducted user research to inform design decisions - Analyzed user feedback to improve designs - Presented designs to stakeholders for approval

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Lead Product Designer

Arabesque ai

Jun 2021 - Jun 2022 (1 year 1 month)

Created strong Product Design Team > Led recruitment activities > Deliver focused training and coaching > Enhance team performance > Provide constructive feedback to optimise delivery > Implement Human-Centred Design methodology > Function as lead Designer for all Group Entities > Operate as a member of Stakeholder Board > Develop and deliver complex products > Spearhead entire product design ideation > Manage product definition > Oversee prototyping > Deliver detailed design > Lead validation and testing > Ensure full commercialisation

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Lead Product Designer

PRODYNA SE

Jul 2019 - May 2021 (1 year 11 months)

As the Lead Product Designer, I created a strong Product Design Team by leading recruitment activities and delivering focused training and coaching to enhance team performance. I provided constructive feedback to optimize delivery and implemented Human-Centred Design methodology to ensure user-centric solutions. Functioning as the lead Designer for Degussa Bank, I operated as a member of the Stakeholder Board, developing and delivering complex products that meet both user needs and business objectives. I spearheaded the entire product design ideation process, managing product definition, overseeing prototyping, and delivering detailed designs. My role also involved leading validation and testing phases to ensure full commercialization of ou

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Lead Designer

Black Sea and Development Bank

Apr 2017 - Jun 2019 (2 years 3 months)

Devised and developed brand for the global banking institution > Spearheaded all branding communication strategies > Operated as Lead Communication Designer for all Cd materials > Led projects from ideation to execution > Operated across corporate communications > Managed graphic and UX design functions > Functioned as UI for Banking products, websites and CRM

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Lead Product Designer

WITP WEB LAB

Jan 2014 - Aug 2017 (3 years 8 months)

Established cross-functional team > Delivered impactful coaching > Enhanced skills and competencies > Promoted a cohesive team approach > Assigned and oversaw daily workflow > Liaised with clients, building strong relationships > Onboarded design briefs > Devised detailed and creative delivery plans > Instrumental part of in the design process > Functioned as Creative Director

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