Andrea Katalina Lara Arias  new_releases

International Business professional with over 3 years of experience in strategic marketing, brand management, and omnichannel marketing in the pharmaceutical industry. I have led regional initiatives in Latin America, collaborating with multidisciplinary teams to develop omnichannel campaigns, patient programs, medical events, and content for physical and digital touchpoints. I stand out for my analytical skills, focus on results, and ability to coordinate multidisciplinary teams. I seek to add value by optimizing marketing strategies, analyzing data, and driving digital innovation in dynamic and multicultural environments.