Anasofia Reyes

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Content & Marketing Specialist

Contrarian Thinking

Oct 2024 - Feb 2025 (5 months)

• Drove newsletter growth for a 640,000+ subscriber base by developing high-performing lead magnets and engagement strategies. • Developed targeted engagement strategies and persuasive messaging that enhanced reader retention and boosted conversions. • Collaborated cross-functionally with marketing and content teams to launch Main Street Millionaire, a bestselling business acquisition book. • Managed content performance analytics, strategically optimizing copy based on actionable data insights.

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Copywriting & Insights Strategist

Mangle Digital

Oct 2023 - Dec 2024 (1 year 3 months)

• Produced monthly content strategies that substantially increased social media visibility and user engagement metrics. • Translated data-driven insights and industry trends into impactful, audience-centric content campaigns. • Simultaneously managed multiple creative projects, ensuring quality and adherence to tight deadlines.

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Creative copywriting & BTL projects

Tierra de Ideas

Aug 2023 - Mar 2025 (1 year 8 months)

• Created innovative and strategic brand narratives, effectively aligning high-end brands' internal and external communications with their unique identities. • Conducted insightful monthly research on brand perception, translating findings into engaging and persuasive messaging strategies. • Enhanced internal communications and creative processes, consistently exceeding client expectations on deadline-driven projects. Additionally, utilized Google Analytics to manage the relevance of proposed ideas, ensuring that messaging strategies were data-driven and aligned with audience expectations.

Copywriting & Translating

A Foreign Affair

Mar 2023 - Oct 2023 (8 months)

• Wrote personalized, persuasive content tailored to client preferences, enhancing user experience and client retention. • Managed strategic content delivery schedules, demonstrating exceptional organizational skills and attention to detail. Additionally, utilized Trello and Hubspot to track project progress and manage tasks effectively, as it was the platform adopted by the entire organization, ensuring seamless collaboration and workflow management.

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Data analyst

Tech Insights (UK,

Mar 2022 - Mar 2023 (1 year 1 month)

• Leveraged analytical skills to deliver comprehensive monthly reports that guided strategic brand communication and marketing decisions. • Coordinated cross-functional, international teams to ensure timely delivery of high-quality, data-driven insights.

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Copywriter & Scriptwriter

The Flower Spell

May 2019 - Mar 2022 (2 years 11 months)

Como Copywriter y Scriptwriter, fui responsable de crear contenido atractivo y persuasivo para diversas plataformas, colaborando estrechamente con equipos de marketing y producción para garantizar que los mensajes se alinearan con la visión de la marca. Utilicé mi habilidad para investigar y entender las necesidades del público objetivo, lo que resultó en un aumento significativo en la participación del cliente. Además, empleé Trello para llevar un registro del trabajo realizado, lo que facilitó la organización y la colaboración dentro de la empresa, asegurando que todos los proyectos se completaran de manera eficiente y a tiempo.

Anasofia Reyes

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