Ana Constanza Riveros
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Digital Marketing Specialist
Bogotá, D.C., Colombia
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Digital Marketing Manager public Remote experienceClearlyRatedApr 2025 - Jan 2026 (10 months)• Successfully improved social media engagement metrics by over 25% within 90 days, including a significant increase in LinkedIn followers.
• Implemented strategic initiatives that enhanced brand consistency and messaging across digital platforms.
• Initiated and executed innovative ideas for exploring new marketing channels and strategies, resulting in expanded reach and audience engagement.- ESocial Media Specialist public Remote experienceEddy PumpMay 2024 - Jan 2025 (9 months)• Launched and scaled a LATAM social media strategy, growing to 1,100+ followers across four channels in six months.
• Streamlined content marketing workflows with Asana automation, boosting webinar engagement and blog creation efficiency. • Generated 100+ MQLs in six months through a multi-channel approach combining email, content, and social media.
• Increased website traffic by 1,500+ organic sessions in 90 days, leveraging AI-driven blog posts and targeted social campaigns. - NSocial Media CoordinatorNisa FoundationOct 2023 - Jan 2024 (4 months)• Collaborated with leadership and the creative team to outline content marketing plans. • Coordinated with the Designer to craft compelling content for social media channels, leading to an increased engagement rate over the duration of the project. • Launched a social media channel that gained more than 400 organic followers in a month.
- Campus CoordinatorKiwibotJul 2022 - Feb 2023 (8 months)
- Operations ManagerKiwibotFeb 2022 - Dec 2022 (11 months)• Acted as the primary point of contact, fostering robust, long-lasting customer relationships that contributed to an increase in customer satisfaction. • Spearheaded on-site activation campaigns, increasing brand awareness by 15% among potential future users. • Collaborated with the Growth team to outline on-field campaigns, resulting in a 20% increase in campaign efficiency through streamlined processes.
- Media Account ManagerPerformicsMar 2021 - Mar 2022 (1 year 1 month)• Supervise and evaluate the continuous performance of campaigns for Global Lenovo and Lenovo Legion across various media channels. • Supply audience insights data to facilitate the development of media buying plans. • Scrutinize monthly billing, identifying discrepancies and implementing corrective measures that ensured adherence to the budget.
- Marketing SpecialistLean Tech IOOct 2019 - May 2020 (8 months)• Developed and executed digital marketing strategies that resulted in a 20% increase in online visibility and engagement.
• Designed and distributed internal and external communications, ensuring a cohesive and quality message that resonated with the target audience.
• Utilized HTML and CSS skills to design and customize email templates, ensuring brand consistency and improving the visual impact of email marketing campaigns to drive higher engagement rates. - Marketing ConsultantIndependentJul 2019 - Current (7 years 3 months)• Collaborated with CEOs to develop brand guidelines, resulting in a 20% increase in brand consistency across all marketing channels.
• Played a key role in improving business processes through the implementation of marketing automation tools, resulting in a 30% increase in efficiency.
• Optimize website and YouTube content for organic SEO success.
• Leveraged Claude as a strategic partner to streamline the development of marketing frameworks, enhance creative copywriting precision, and accelerate overall project planning and execution. - Digital Marketing SpecialistTravel Life MediaMay 2019 - Sep 2019 (5 months)DC, Colombia
- Digital Marketing ManagerWaryerMar 2019 - Jul 2019 (5 months)- Design and co-create marketing tools such as brand guidelines.
- Create, develop and implement digital strategies. - MDigital Marketing ConsultantMy Sexual BiographyMar 2019 - Jun 2019 (4 months)- Support newsletters and social media creation making continuous research about monthly topics.
- Social Media CoordinatorAvie SpaFeb 2019 - May 2019 (4 months)- Design and schedule social media posts.
- Track and analyze social media behavior.
- Implement best practices to increase social engagement and interactions. - Digital Marketing SpecialistPevaar Software FactoryOct 2018 - Apr 2019 (7 months)- Create and implement digital marketing campaigns.
- Analyze marketing data.
- Report to the CEO.
- Develop, cultivate and maintain client relationships.
- Write marketing reports.
- Manage pay-per-click accounts
- Social media management
- Used tools: Wordpress, Facebook, Twitter, LinkedIn, Dynamics (CRM). - National Support Team LeaderAIESECAug 2018 - Jan 2019 (6 months)- Support National Director implementing development and growth strategy.
- Coach and advise local directors. - Instagram SpecialistAIESECAug 2018 - Oct 2018 (3 months)- Create marketing and social media campaigns and strategies, including content ideation, and implementation schedules
- Post and schedule internal communications through Instagram.
- Make graphics for Instagram talking about AIESEC Colombia internal processes. - Digital Media InternVertimediosMay 2018 - Sep 2018 (5 months)- Responsible for community management for 2 agency clients.
- Creative and quality content generation for social media.
- Analysis of metrics and digital community behavior (growth, interests, and others) on social media (Facebook, Instagram, Twitter). - CCommunity ManagerConoce El Mundo S.A.S.Mar 2018 - Apr 2018 (2 months)- Content development for social media (Facebook)
- Design graphics for social media.
- Analysis of social media status (Facebook, YouTube, LinkedIn) - Vice President of Incoming Global TalentAIESECFeb 2018 - Jun 2018 (5 months)- Partnership development with enterprises.
- International relations.
- Provide feedback, advice and back up as needed to other members of the senior staff team to ensure all senior staff has the support needed to effectively run accounts and promote a positive work environment - Team LeaderAIESECNov 2017 - Feb 2018 (4 months)- Volunteers selection.
- Partnership development with NGOs in Buenos Aires and Greater Buenos Aires.
- Follow-up on NGO’s experience with foreign volunteers. - Social Media SpecialistAIESECOct 2017 - Dec 2017 (3 months)- Design of content for Facebook (Animations and images)
- Schedule post on Facebook. - Recruitment AssociateAIESECOct 2017 - Nov 2017 (2 months)- Provide information by answering communications.
- Obtain and orient temporary help by forwarding requirements and criteria to temporary services; providing information and directions.
- Maintain human resources records by maintaining applications, résumés, and applicant logs. - Operations Team MemberAIESECJul 2017 - Nov 2017 (5 months)- Communicate with potential volunteers willing to work for different NGOs both in Buenos Aires and Greater Buenos Aires, contributing to the Sustainable Development Goals.
- MCall Center RepresentativeMutuar SRLFeb 2017 - Mar 2017 (2 months)
- CSales StaffCachivachesAug 2016 - Nov 2016 (4 months)
- NAnalyst, Sales Associate, Community ManagerNGOs,Jan 2016 - Jan 2020 (4 years 1 month)Media Manager
Education
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- Digital marketing public Remote experienceAcadiumFeb 2019 - Sep 2019 (8 months)
- Associate's degree Bartending/BartenderEscuela Gourmet Marcos de LauretisFeb 2017 - Apr 2017 (3 months)
- PGenerative AI for Digital MarketersProduct
- Bachelors Degree in MarketingSouthern New Hampshire University
- PProduct-Led Growth Micro-Certification Platzi | Growth for StartupsProduct Management Institute
- The Complete Copywriting Course: Write to Sell like a ProUdemy
- LearningLinkedIn
- LearningLinkedIn
- UFoundations: Style Guides and Design SystemsUXI
- HHolding Yourself Accountable
Projects (professional or personal)
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- VolunteerDefensa civil colombianaOct 2008 - Current (18 years)