ANA LUIZA BROWNE DE PAULA
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ANA LUIZA BROWNE DE PAULA

ANA LUIZA BROWNE DE PAULA

About

Detail

Strategic Leader | Marketing Innovator | Customer-Centric Visionary
Rio de Janeiro, State of Rio de Janeiro, Brazil

Contact ANA regarding: 

work
Full-time jobs
Starting at BRL15K/month ~USD2.65K/month
Flexible work
Starting at BRL250/hour ~USD44.2/hour
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Finding candidates
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Finding mentors
Finding co-founders
groups
Networking

Timeline

work
Job
school
Education

Résumé

Jobs verified_user 0% verified
  • B
    HEAD OF OPERATIONS | SAAS
    Bornlogic
    Jul 2022 - Aug 2023 (1 year 2 months)
    Journey focused on process optimization and team restructuring aimed at the best customer experience and results on the adtech platform. Achieved reduction on the onboarding time of new projects by 60% Worked with agile methodologies and integrated projects with product and technology teams, reducing support demand by more than 50% and contribuiting to the retail media feature in the app Restructured and management of the Support, Setup, Training and Professional Services areas (~55 ppl) Designed product and media strategies for key clients on Facebook, Instagram and TikTok Leaded the Implementation Success team, improving the client onboarding and continued relationship by creating processes and controls within our CRM
  • R
    HEAD OF MARKETING | RETAIL & TECHNOLOGY
    RODA CONVENIÊNCIA
    May 2020 - Jun 2022 (2 years 2 months)
    Planned, designed, tested and developed a new business model for the startup during COVID 19, generating recurring monthly revenue of +R$3MM and over 300 stores in Rio de Janeiro and Niterói Developed and managed the following areas: Digital, Trade Marketing, Projects, Customer Success, Support and Antifraud Integrated Marketing and Operations teams as the main strategy to strengthen the company's customer centric culture I helped Roda grow to be a reference in the micro market segment in Brazil and improved the company's relationship with the food and beverage industry, generating more than R$1.5MM annually in additional revenue from partnerships
  • G
    SENIOR MARKETING ANALYST | ENTERTAINMENT
    Grupo Cataratas
    Aug 2015 - Apr 2020 (4 years 9 months)
    I have worked for 5 years planning, implementing and launching large projects focused on improving experiences and increasing revenue at the Group's 6 parks. The parks, services and products I have launched are used by more than 6MM people/year. Developed projects with broad and strong strategies and storytelling, connecting the brand to audiences at events such as Rock in Rio and GameXP, as well as an animated series on Youtube, creating an 360º impact on online and offline journey between customers and the parks Responsible to developing all commercial operations and experiences of AquaRio, the largest marine aquarium in South America with +1,5MMvisitors/year
Education verified_user 0% verified
  • ESPM
    Extensão em Brand Strategy
    ESPM
    Jun 2020 - Jul 2020 (2 months)
  • F
    Extensão em Gerenciamento Operacional de Projetos
    FGV
    May 2018 - Sep 2018 (5 months)
  • ESPM
    Marketing
    ESPM
    Jan 2013 - Dec 2016 (4 years)
  • ESPM
    Extensão em Negócios Sociais e Empreendedorismo
    ESPM
  • C
    Product Marketing
    Cursos PM3