Ana Catalina Mejia Marketing Manager

BUSINESS ANALYSIS MANAGER

Seguridad Superior

Feb 2024 - Current (2 years 4 months)

eb 2024 – Present •Designed a performance management system with 15+ KPIs (sales, marketing, profitability), turning scattered data into executive-ready insights and accelerating decision-making speed. •Led the company's first strategic planning model based on OKR, aligning corporate goals with measurable results by area. Marketing Director —

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HISPANIC SOUTH AMERICA MARKETING DIRECTOR

BOSTON MEDICAL GROUP

Mar 2022 - Oct 2023 (1 year 8 months)

Defined and executed integrated growth strategies across multiple markets, aligning marketing efforts with pipeline generation and revenue targets while optimizing channel performance and ROI.. Owned end-to-end demand generation and pipeline strategy across ATL and digital channels (paid media, SEO/SEM, CRO), increasing qualified patient appointments by 11% and directly impacting revenue growth. Developed and implemented a 360° communications strategy, combining mass media, digital content, and social media to position the company as a leader in men’s sexual health and expand reach and engagement. Designed and executed a data-driven insights and analytics strategy, integrating market research with campaign performance data to optimize media

PROJECTS MANAGER

Seguridad Superior

Oct 2020 - Mar 2022 (1 year 6 months)

Launched and scaled the company’s first demand generation campaign, converting brand awareness into pipeline and generating 25% of new business revenue. Led the “Customer Portal” innovation project, driving the digital transformation of service processes and significantly enhancing the B2B user experience, improving operational efficiency and service delivery.

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VICE PRESIDENT OF CUSTOMER SERVICE

SERVICIOS POSTALES NACIONALES 4-72

Nov 2018 - May 2020 (1 year 7 months)

Oversaw a multi-channel customer operations ecosystem (call center, digital, and in-person), ensuring consistent and efficient handling of customer interactions at scale. Established a customer insights framework, leading the annual NPS program and designing the end-to-end customer journey map to inform digital transformation priorities. Deployed the Genesys platform to modernize call center operations, achieving 93% service levels and improving service reliability. Designed and implemented an omnichannel CRM strategy, streamlining customer management and reducing response times by 30% across 20,000+ monthly interactions.

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MARKETING, COMMUNICATIONS AND CUSTOMER SERVICE MANAGER

Petrobras Colombia

Aug 2005 - Mar 2018 (12 years 8 months)

Led the end-to-end integrated marketing strategy (ATL & digital), communications, and customer experience, enabling the successful market entry and expansion of Petrobras in Colombia, strengthening brand positioning and accelerating customer acquisition in a highly competitive market. Built and scaled B2C and B2B go-to-market strategies, owning pipeline generation and driving market share growth (4%) through targeted demand generation and commercial activation initiatives. Drove omnichannel growth strategy, expanding retail footprint from 29 to 116 locations by aligning marketing initiatives with commercial objectives and demand generation efforts. Strengthened brand positioning and market visibility through strategic communications and ear

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BRAND MANAGER

Suizo

Oct 2003 - Jul 2005 (1 year 10 months)

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GROUP LEADER

Initiative Media

Jan 2002 - Oct 2003 (1 year 10 months)

PRODUCT MANAGER

Empresa de Telecomunicaciones de Bogotá

May 1998 - Sep 2000 (2 years 5 months)

Ana Catalina Mejia

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