AMANDA CRISTINA DOIMO
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Detail
São Paulo, Brazil
Contact AMANDA regarding:
Flexible work
Starting at
USD22/hour
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Résumé
Jobs
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- CMarketing SpecialistCambioReal INCJul 2024 - Dec 2024 (6 months)• Blog writing, email marketing, ebooks, newsletters, and other materials • Ghostwriting for C-Suite and Department Heads (social media, emails, and blog posts) • Writing product materials (guides, manuals, etc.) • Video scripting • Influencer relationship management • CRM Management: RD Station • Paid media campaign management • Content marketing and copywriting • On-page and off-page SEO • Marketing automation
Marketing Specialist Sr.DocPathSep 2023 - Current (2 years 11 months)• HubSpot Implementation: migration, setup, workflow automation, pipeline customization, user training, and full CRM management • CRM data architecture, segmentation, lead scoring, and lifecycle optimization • Configuration and integration of HubSpot with third-party tools and corporate systems • Process automation for sales and marketing teams using HubSpot • Performance monitoring, dashboard creation, and reporting for all CRM routines • Strategic content creation: e-mail marketing, blog posts, social media, landing pages • Editorial calendar planning, keyword research, and content optimization for SEO • Paid media campaign setup and management (LinkedIn Ads, Google Ads, Meta Ads) • On-page SEO and technical optim- Content SpecialistVOLLMay 2023 - Jul 2024 (1 year 3 months)• Developing and implementing strategic content plans • Writing for the blog, email marketing, social media, e-books, newsletters, landing pages, product materials (guides, manuals, etc.), video scripts, presentations; ghostwriting for C-Level executives and heads; SEO on and off page • Managing ABM Marketing campaigns for outbound marketing • Automating marketing in Hubspot and RD Station • Managing client relationships with companies like Itaú, Nubank, iFood, Afya, CPFL, Banco BMG, Inter, Vitru, Andrade Gutierrez, AlmavivA, Localiza, among others • Organizing in-person events (Travel Connect 2023) • Analyzing data and creating dashboards/reports; event tracking and A/B testing; qualitative and quantitative campaign analysis
- IFreelance Marketing ConsultantIvoireMay 2023 - Feb 2024 (10 months)• Leading strategic marketing projects; branding; defining buyer personas; developing outbound and ABM strategies and customized campaigns • Planning content and inbound marketing strategies, including creating and launching a new website and blog; designing lead journeys, sales, and marketing funnels; planning communication and conversion flowcharts • Writing and copywriting for social media, blog, and press releases; ghostwriting for C-Level executives • Providing strategic planning and writing releases for press advisory; managing distribution and relationships with journalists • Defining and monitoring key metrics, including lead generation, conversion rates, and increased website traffic
- Marketing ManagerVOLLAug 2022 - May 2023 (10 months)• Leading two marketing teams (relationship: 3 analysts and growth: 5 analysts); skill and career development • Planning and executing strategic marketing plans (growth marketing and content marketing) • Managing projects, processes, and agile methodologies • Automating marketing and CRM (Hubspot) • Organizing in-person and online events (VOLL Talks, Travel Connect 2022) • Leveraging Microsoft Excel for campaign planning, performance tracking, and data reporting, utilizing advanced formulas to clean and organize CRM data (e.g., Hubspot), monitor KPIs, and consolidate results from multiple marketing channels, including SEO and paid media.
- CopywriterVOLLOct 2021 - Aug 2022 (11 months)• Planning and executing content strategies • Writing for the blog, email marketing, social media, e-books, newsletters, landing pages, product materials (guides, manuals, etc.), video scripts, presentations; ghostwriting for C-Level executives and heads; SEO on and off page • Managing relationships with influencers and clients like Itaú, Nubank, iFood, Afya, CPFL, Banco BMG, Inter, Vitru, Andrade Gutierrez, AlmavivA, Localiza, among others • Providing strategic positioning planning and releases for press advisory • Utilized Microsoft Excel daily to manage editorial calendars, organize post schedules, and track performance metrics, enhancing the efficiency of content delivery. Employed formulas and structured spreadsheets to pr
- KProduct Marketing AnalystKaBuM!Apr 2021 - Oct 2021 (7 months)• Managing communication and product marketing for private label brands: KaBuM! Smart and Husky Gaming, Husky Sports, Husky Technologies, and Husky Office. • Managing processes from import to website launch. • Writing copy for the e-commerce website, briefings, and video scripts for KaBuM TV! • Translating product manuals (English to Portuguese). • Collaborating in designing internal processes for the private label area. • Leveraging Microsoft Excel to build dashboards, analyze campaign performance, and organize product data, which was essential for aligning product positioning strategies, reporting user behavior insights, and supporting cross-functional marketing initiatives.
- CMarketing ConsultantComunicamídiaJul 2019 - Current (7 years 1 month)• Providing digital marketing, public relations, and communication consultancy • Developing marketing plans and strategic planning • Creating content (advertising writing/copywriting) and ghostwriting • Defining and monitoring KPIs; data analysis
- SCommunication AnalystSim PropagandaJan 2016 - Jun 2017 (1 year 6 months)• Writing, copywriting, SEO for B2B and B2C clients in social media, blogs, and paid media campaigns • Managing budgets and setting up paid media campaigns (Meta Ads and Google Ads) • Main clients: Nike (Milk Agency), Lagoa Bonita, Hotel LS Villas, and Adidas (Milk Agency).
Education
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- PProduct Marketing ManagementPM3Jan 2024 - Jun 2024 (6 months)
- Inbound MarketingHubSpotNov 2023
- BBrandingJun 2023
- Specialization (240h)GoogleJun 2023 - Nov 2023 (6 months)
- Email MarketingComSchoolMar 2022 - May 2022 (3 months)
- Master's | Interdisciplinary inUNICAMPFeb 2016 - Feb 2019 (3 years 1 month)
- Undergraduate |UNESPFeb 2010 - Apr 2014 (4 years 3 months)