ALONSO LÓPEZ ALDANA Marketing & Sales Development Manager at BPatrimonial

B

Marketing & Sales Development Manager

BPatrimonial

Jan 2020 - Aug 2023 (3 years 8 months)

- Responsible and leader of Digital Marketing strategy. - Developer of high-performance sales team. - Leader of customer experience and leisure programs.

R

Corporate Sales & Marketing Director

Recorcholis Grupo Diniz

Jan 2019 - Jan 2020 (1 year 1 month)

- Responsible for creating alliances with top national and international brands, government and civil society organizations. - Leader of a multidisciplinary team: sales, marketing and image. - Branding and sponsorship sales leader.

V

Marketing & Product Director

VOLVO CAR MEXICO - Automotive

Jan 2017 - Jan 2019 (2 years 1 month)

- Leader of +5 professionals on the areas of Product Management, Marketing Communications, Marketing Budget Management, Pricing and Customer Experience. - Challenge: Turning Volvo in one of the best-selling premium car companies in Mexico. - Focus on delivering the highest level of customer value based on clear demand and market understanding.

Marketing & Product Manager

Ingersoll Rand

Mar 2011 - Jan 2017 (5 years 11 months)

- Lead Marketing demand generation and integrated Marketing team. Manage high quality demand generation programs that connect with a customer to prove to them that Ingersoll Rand's compression business is the leader in solving their solutions. - Manage a functional budget for all marketing investments, establish process, and ensure effective alignment across budget planning. - Develop digital, print, content marketing, and trade show strategies to develop comprehensive integrated campaigns across strategic verticals and drive demand generation. Additionally, deployed new product launch plans for two major launches.

Marketing & Sales Development Manager

Sigma Alimentos

Jan 2008 - Jan 2011 (3 years 1 month)

- Responsible for the preparation of the annual growth budget by product family of the brands: FUD, Yoplait, San Rafael and Noche Buena. - Development and implementation of the market recovery and profitability program. - Launch of new products and promotions nationwide.

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District Sales & Marketing Manager

Honda de Mexico

Jan 2005 - Jan 2008 (3 years 1 month)

Product Marketing Specialist

General Motors de Mexico

Jan 2002 - Jan 2005 (3 years 1 month)

Product Marketing Specialist

Elektra

ALONSO LÓPEZ ALDANA

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