Alicia Sahagún Vicencio

MULTIMEDIA DESIGNER

Virtual Latinos

Mar 2023 - Current (3 years 3 months)

• Generation of marketing content such as digital content, promotional materials, and advertisements for social media. • Graphic and multimedia content conceptualization and creation. • Development of original designs for digital and traditional channels. • Edition and enhancement of existing artwork and graphics. • 2D animation - Motion graphics. • Video edition. • Collaborated remotely with a diverse team based in Latin America while working 100% remotely from Mexico, ensuring effective communication and project alignment despite geographical distances.

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DIFFUSION, DESIGN AND COMMUNICATION MANAGER

Jan 2020 - Feb 2023 (3 years 2 months)

• Production and management of internal communications for PIPE's projects. • Development of original designs and content for print and traditional media. • Developed and implemented successful digital marketing campaigns to drive engagement and increase brand awareness. • Digital marketing strategies (social media plans, measure, and monitors reports and metrics). Managed budget allocation and resource utilization to maximize marketing ROI, and identified metrics to measure and evaluate the effectiveness of public relations campaigns and initiatives. • Generation of marketing content such as digital content, promotional materials, and advertisements for social media. • Analysis of market data to inform strategic decisions.

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MARKETING SERVICES SPECIALIST

Tec de Monterrey,

Jan 2019 - Jul 2019 (7 months)

• Led internal and external communication strategies for Tec de Monterrey projects, aligning messaging with institutional goals and stakeholder needs. • Designed and executed original visual content (print/digital media, magazines, social campaigns) to amplify brand visibility and engagement. • Produced marketing collateral, including promotional materials, advertisements, and motion graphics, using Adobe Creative Suite for editorial and graphic design. • Collaborated on photo/video shoots and post-production (editing, 2D animation) to deliver polished multimedia assets. • Analyzed market trends and campaign performance data to refine strategies and optimize audience reach. • Collaborated with creative and technical teams to troublesh

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SOCIAL MEDIA DESIGNER | CONTENT CREATION

GRUPO JARZO

Jan 2018 - Feb 2019 (1 year 2 months)

• Maintained consistent use of graphic imagery in materials and other marketing outreach. • Created marketing materials, including brochures, flyers, and product catalogs, to brand standard. • Guaranteed designs adhere to company brand standards and guidelines. • Participated in team projects, demonstrating an ability to work collaboratively and effectively. • Branding Design (Logo, packaging, color palette, institutional photography, etc) of new products. • Additionally, utilized packaging design skills to create packaging for new products, such as Pinole and chocolate. • Developed product mockups and manuals, enhancing the visual presentation and marketing strategy for these launches. • Collaborated in the planning and execution of target

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AUDIOVISUAL DEPARTMENT COORDINATOR / PRODUCER

Agencia Rezongona / Gerencia Electoral

Aug 2017 - Apr 2018 (9 months)

• Led cross-functional meetings with staff, producers, and crew to align production progress with creative vision and objectives. • Managed client, vendor, and supplier communication as the primary point of contact, ensuring seamless procurement and timeline adherence. • Adapted to demanding schedules, including nights, weekends, and holidays, to meet tight deadlines without compromising quality. • Coordinated cross-functional logistics (styling, photography, operations) to guarantee shoot readiness, from sourcing to on-set execution. • Ensured flawless execution of 100+ production elements through meticulous planning, inventory tracking, and deadline-driven prioritization. • Maintained calm leadership in high-pressure, fast-paced environme

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MEDIA MANAGER

INSTITUTO DE CULTURA DEL ESTADO DE DURANGO (ICED)

Apr 2014 - Apr 2015 (1 year 1 month)

• Spearheaded end-to-end communications for ICED-affiliated museums and cultural centers, including institutional briefs, press releases, event coverage, and crisis communications. • Cultivated partnerships with national/local media, business journalists, and internal stakeholders to amplify brand visibility and align messaging with corporate values. • Led crisis management strategies, including media inquiries, executive speechwriting, and real-time response coordination to protect institutional reputation. • Oversaw editorial design quality (grammar, style, visuals) and collaborated on graphic design production using Adobe tools. Coordinated event logistics, media coverage, and cross-departmental workflows to ensure seamless execution

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Freelance

Jan 2014 - Current (12 years 5 months)

Digital marketing and social media strategy · Copywriting · Developed print materials such as brochures, banners, T-shirts, Flyers, business cards, packaging, and signs. · Put together videos for social media, advertising, and informational purposes. · Built corporate brands by designing cohesive looks between elements. · Graphic content creation · Character design · 2D animation - Motion graphics · Shootings (photo and video) · Branding (logo design, illustrations, packaging, institutional applications, etc.) · Market studies translation and transcription (English- Spanish). · Preproduction and props coordinator · Editorial design · Reviewed project requirements to plan workflows and evaluate client time and budget constraints. · Collabora

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PRODUCER

FÉNIX AUDIOVISUAL

Apr 2012 - Apr 2014 (2 years 1 month)

• Orchestrated video production workflows: scriptwriting, storyboard development, studio/remote shoots, and post-production (editing, motion graphics). • Collaborated with producers, on-air talent, and marketing teams to align creative scenarios with brand objectives, ensuring timely delivery of projects. • Designed production schedules, budgets, and resource plans to streamline workflows, achieving 100% on-time delivery while reducing costs through optimized vendor negotiations. • Served as Art/Production Designer and Director's Assistant, ensuring cohesive visual storytelling across campaigns. • Balanced creative execution with fiscal responsibility, maintaining strict budgetary controls and transparent financial reporting (invoices, paym

Alicia Sahagún Vicencio

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