Alice Lieu Experienced and Enthusiastic Digital Marketer | Direct-response

P

Growth Hacking Lead

Prosfy,

Jan 2024 - Current (2 years 8 months)

Growth hacking Prosfy from the ground up Implementing SEO and CRO for websites and content to generate users and customers Identifying partnerships and growth opportunities Setting up nurture email campaigns and outbound outreach Innovating social media strategies and initiatives, including content creation

Demand Generation Manager

Virtual Internships

Aug 2022 - Current (4 years 1 month)

Engaging and nurturing the B2B lead lifecycle to generate demand and SQLs. Optimising segments and A/B funnels, ensuring a minimum of 30% monthly CVR. Developing demand generation strategies across different channels. Developing no-code automation that saves budget and increases efficiency. Building reports for data-driven decision-making and ROI monitoring.

D

Marketing Manager

DEBUST by STANDOUT,

Feb 2022 - Aug 2022 (7 months)

Managed a global team and led a successful GTM strategy implementation. Led conversion-focused initiatives across channels Designed impactful social campaigns that drive brand awareness.

C

Social Media & Communication Lead

CoTW,

Jul 2021 - Nov 2021 (5 months)

Spearheaded all aspects of social media operations. Led research initiatives to ensure efforts were aligned with the latest trends. Implemented a data-driven approach to optimize performance.

S

Marketing Intern

Sizigi

Jan 2021 - Apr 2021 (4 months)

Organised & hosted virtual events. Created social media content that build brand awareness and organic growth

S

Digital Marketing Manager

STANDOUT

Dec 2020 - Aug 2022 (1 year 9 months)

Executed marketing campaigns to engage target audience, exceed KPIs and OKRs. Strategically produced optimized content across various channels, resulting in organic traffic becoming the #1 source with consistent monthly growth. Strategized and supervised the implementation of creative growth strategies. Recruited, trained and built the marketing team. Optimized email automation and generated sales worth 44% - 63% revenue. Developed high-converting landing pages and ads. Managed 3rd parties vendors and partnerships. Built and nurtured a community of MQLs through various channels.

Co-Founder

Magic

Sep 2018 - Aug 2020 (2 years)

Successfully bootstrapped a B2C online brand. Achieved +20% YoY growth through strategic research and leadership. Devised and implemented highly effective and budget-friendly strategies. Crafted visually captivating marketing creatives using Canva. Innovated and tested Facebook Ads, resulting in an average 20% increase in sales.

Alice Lieu

About

Detail

Timeline

Résumé