Experience in leading Business Units, with full responsibility for channel program, pricing policies, P&L and managing multidisciplinary teams. Strategic vision and focus on results, developing and implementing corporate strategies, including M & A, turnaround, organizational restructuring and cost reductions, having actively participated in the integration of cultures between companies of different nationalities. Experience in strategies for business expansion and earnings management using Balanced Scorecards (KPIs) to achieve growth goals. Solid knowledge in project management and product development, considering various applications, technical, operational, logistical and marketing features. Ability to form and develop high performance teams, expanding concepts of customer value and sub segmentation. Major in Administration with Commercial Specialization and MBA in Marketing.