Alexis Proaño Digital Marketing Advisor / Strategic Growth & Project Manager

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Digital Marketing Strategist & Full Stack SEO

RocketSEO.ec

Nov 2024 - Current (1 year 6 months)

• Marketing Advisory: Design strategies aligned with each business's objectives to maximize growth. • Digital Marketing Projects: Implement digital solutions that improve visibility and customer conversion. • SEO Projects: Optimize websites to increase search engine rankings and attract quality traffic. Achievements / Goals • Club Equinoccial, a housing complex, I developed a brand strategy that revitalized their Meta Leads campaigns. Website development and SEO with top places for Casas Mitad del Mundo. • For CGB Seguridad developed a new brand strategy that helped achieve more than 2x leads reducing cost per lead from $40 to $11. • Improved conversion rates (CRO) for Diploma Dual website forms on website improvements. B2c and b2c campaig

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Manager . Owner

Pepa Marketing

Jun 2019 - Apr 2024 (4 years 11 months)

• As Brand and Digital Manager for Güipi, a leader in the mushroom category in Ecuador, for 3.5 years, I designed and executed digital activities such as campaign execution, social media management, and website content creation. • Also served as a support agency for WSI Smart Digital, a marketing agency based in NY, responsible for their marketing operations for 3 years, conducting various activities such as: supervising the implementation of digital marketing improvements for ZIP Bags, overseeing advertising campaigns, contributing to online store improvements, and managing social media; digital marketing advisory for Kiwa Snacks, their social media, and SEO improvements. I also supported digital marketing advisory for Uk School and Adrian

Marketing Unit Responsible

Asamblea Nacional del Ecuador

Jan 2013 - Nov 2016 (3 years 11 months)

• Planned and executed over 300 campaigns in ATL media (traditional mass media). • Contributed to brand leadership for Nosotras (54% Top of Mind) and Familia (50% Top of Mind). • Developed creative names and slogans for advertising campaigns. • Led media negotiations to offer competitive advantages to clients. • Supported brand leadership and positioning for recognized brands like Daewoo, Pequeñín, CCI, Familia, Nosotras, Tena, among others. Achievements / Goals: • Increased market share and brand recognition through effective media strategies and creativity in campaigns. • Positioned Publiagencia as a leader in ATL media planning for mass-consumed products.

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Manager - Owner

Portaldelcolegio.com – First Ecuadorian school´s guide

Aug 2012 - Current (13 years 9 months)

• Manage and lead the development of the first digital directory of schools in Ecuador, ensuring its growth and efficient operation. • Design and implement SEO strategies to increase portal visibility. • Supervise user experience, continuously optimizing the platform to improve navigation and access to educational information. • Establish relationships with educational institutions to expand the directory's offerings and strengthen its presence in the sector. Achievements / Goals: • Founded and positioned as a leader the first digital school directory in Ecuador, reaching more than 50 first-place rankings on Google for educational sector-related searches. • Increased the online visibility of over 50 educational institutions, connecting par

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Manager

Prodom Cía. Ltda. Action Toons

Jan 2004 - Jan 2009 (5 years 1 month)

- Responsibilites: Strategic planning, operations, purchasing, imports and marketing. - Acquire representation in Ecuador of Grupo Editorial Vid, latin’s edition for Marvel and DC Comics. Associate with Mattel Toys as a retail partner in Ecuador. Implement commercial strategies that led to a 10% grow in 2006 and similar in 2007 and 2008

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Accounts and Media Manager

Publiagencia Cía. Ltda.

Jan 1994 - Jan 2004 (10 years 1 month)

- Responsibilities: Marketing Adviser. Key Account, Media Planning and management. - Contribute to leadership on brands such as Nosotras Feminine products (54% Top of Mind), Tissues Familia (50% Top of Mind), Tena Incontinence Products (40% Top of Mind) - Contribute to growth of major brands such as : Daewoo, Pequeñín Diapers, CCI, Familia Tissues, Nosotras Feminine Protection, Tena Incontinence Products, Baby Confort Diapers, Confort Tissues, Produbanco, Hotel Hilton Colón, etc

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Alexis Proaño

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