Intern in Web Analytics & Social Media
Wire Stone Part of Accenture Interactive
Aug 2009 - Apr 2010 (9 months)
Created client-facing reports from web analytics data using vendor interfaces.
Evaluated web analytic implementations by examining page level tags to better provide and optimize the overall user engagement experience.
Drew insights and recommendations on site-related metrics I was able to provide the latest analysis to the client and brief them on actionable items.
Provided needs analysis for customers and provided them with actionable insights via web analytics.
Social media is not only great for getting information out about new products, but for actively engaging with users/consumers. Finding out what users need and delivering quality customer service, this not only creates a stronger bond with the consumer, but the brand. On a dail