Alejandro Coronado Economista - Magister en Administración de Riesgos

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Strategic Designer

Dec 2022 - Oct 2025 (2 years 11 months)

Modeled quantitative and qualitative data to identify customer segments, behavior patterns, and preferences across 4 countries, providing strategic recommendations.  Designed and implemented qualitative and quantitative data collection tools to gather customer insights and develop user personas for banking products, serving as the foundation for launching 3 digital banking products.  Analyzed banking industry trends and performance indicators in more than 20 countries to generate recommendations and support the design of 4 digital banking products.  Consolidated historical business and competitor data across Central America to analyze market trends, identify strategic priorities, and develop comprehensive strategic risk maps.

Data Analyst

Sistemas Inteligentes en Red

Apr 2021 - Sep 2021 (6 months)

 Processed and modeled quantitative traffic data from Medellín to generate optimization recommendations, resulting in four new public awareness campaigns.  Created data visualization dashboards and executive reports.

Procurement Analyst

Conconcreto

Feb 2020 - Jun 2020 (5 months)

 Monthly analyzed quantitative data to develop KPIs based on financial figures and generate reports that supported business decision-making, achieving cost reductions of up to 10%.  Developed a statistical model to forecast input costs for construction projects.  Led participation in government incentive programs, driving innovation processes and securing tax savings of up to 700 million Colombian pesos.

Researcher and Adjunct Professor

Universidad de Antioquia

Jun 2019 - Jun 2023 (4 years 1 month)

Authored six academic papers on business innovation for the Gestor Research Group, in both English and Spanish, achieving multiple publications in specialized academic journals. Developed qualitative and quantitative data models to test hypotheses across six research studies.

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Data and market analyst

Realrisk

Jul 2014 - Apr 2019 (4 years 10 months)

 Processed quantitative and qualitative data using Excel and R to identify business opportunities, estimate market sizes, and forecast figures for companies in various sectors such as banking, consumer goods, construction, and agrochemicals.  Developed and implemented a monitoring and forecasting system for agricultural product prices across Latin America, helping an agrochemical client to project product prices and reducing previous estimation errors by 7%.  Designed and implemented a business risk identification and assessment methodology for an agrochemical client to support strategic prioritization.

Alejandro Coronado

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Alejandro Coronado