A
ALEJANDRO VILLEGAS ESTRADA
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Colombia
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- iCMOiuvityJan 2021 - Oct 2022 (1 year 10 months)- As CMO I lead Marketing, Sales, Product & Customer Service as head of each team - By defining the platform business model & growth exponential model I have set the pillars of the product vision, product roadmap, business and technical capabilities as the base for building our product - As a marketing responsable I have research, identify and define archetypes & buyer personas. Also defining branding strategy (name, soul, triple PPP purpose, customer & employee value proposition). - Define the inbound marketing as strategy for Págalo an all the digital assets to support the marketing campaigns, process - Selecting lead and operate with agencies (brand, digital, inbound, influencers, public relations and media) for the diferentes purpos
- WGeneral Manager and FounderWips DigitalAug 2016 - Jun 2020 (3 years 11 months)• Structure Ẃs Digital as a startup, with its strategy and its value proposition. • Consulting company for Big Data Analytics, IoT and Machine Learning services, aimed at improving the strategic and operational results of our clients. http://ws.digital/ based on SAP Cloud Platform and SAP Analytics Cloud solution. • Design, implementation and operation of a digital intrapreneurship that generates financial, social and environmental inclusion http://cambio.la/ Based on Reverse Vending Machine, Mobile Wallet, IoT, Machine Learning and Big Data Analytics. Selected as one of the 500 most innovative startups in Latin America • Responsible for having W ́s Digital in operation with 6 operational clients with revenues of USD 2 MM from August 201
Digital Channels and Innovation DirectorTigoUneJun 2015 - Aug 2016 (1 year 3 months)• Design, implement and operate monetization and migration strategies from traditional channels to digital channels. • Define the unified digital vision of the business (B2C and B2B) based on the needs of the business (Mobile and Fix) and the digital capabilities of the company Integrating with the Billing, CRM, and SAP ERP solution and process. • Sales of more than USD 100 million in products and services through digital channels (web, mobile) • Design, implement and operate the BI strategy for digital channels. • Define the strategic, technical, architectural and functional architecture of the omnichannel vision. • Evaluation and definition Tigo to have its own mobile wallet and been a SEDPE in Colombia- Global Mobile Financial Solution Expert LATAMSAPJul 2013 - Jun 2015 (2 years)• Responsible for defining with SAP and Latin American customer banks their business and technical strategy for their digital channels integrating with their SAP and non-SAP core systems • B2C: Online banking, Mobile banking, mobile wallets, payment systems, and financial inclusion • B2B: comprehensive payment engines, online banking and mobile banking. • Omnichannel banking • Sell to C-Levels the new capabilities of omnichannel banking and customer face SAP solutions such as Sales, Service, Marketing and Commerce • Technical and functional director for Latin America of SAP digital channel solutions in the financial sector
- Innovation and Products DirectorTodo1Oct 2008 - Jun 2013 (4 years 9 months)• Identify, research and evaluate global trends in financial services on the digital channels. • Design innovative and profitable solutions, in accordance with the business, functional, technical and strategic expectations for TODO1 and generation of value for local banks in Latin America based on the capabilities of the international vendors. • Identify and engage SAP as the core solution for omnichannel Banking • Identify business customers need, develop the best strategy to meet those needs and bring technical support in consultative selling • Generate and establish new businesses for TODO1 for more than USD 25 MM with: • Bancolombia, mobile app for consumers V1.0 • Bancolombia Digital's commercial solution • Bancolombia digital c
- Co-Founder and Operations DirectorArkix S.A.Apr 2005 - Oct 2008 (3 years 7 months)• Design and structure Arkix's strategy and value proposition. • Design and structure Arkix's sales and operational strategy for its Digital, communicational CRM and BI units. • Sell the professional services of marketing and digital communication, software development and operation of business strategies on the Internet. • Coordinate and lead the commercial, content curators, creative, design, software engineering, logistics and operational team • Sales of more than USD 10 MM per year with profitability and continuous growth of the company.
- OGeneral DirectorOgilvyOneJUASMay 2004 - Mar 2005 (11 months)• Consolidate the CRM unit for the OgilvyOne / JUAS agency. • Design CRM unit strategy as a complementary addition to the JUAS offer. • Sell CRM services to OgilvyOne / JUAS clients. • Lead and manage the creative strategy, graphics, communications, operational logistics team of campaigns or CRM programs implemented by OgilvyOne / JUAS clients.
- GSales & Marketing Corporate DirectorGEONET S.A.Sep 2002 - May 2004 (1 year 9 months)• Lead business development strategies, marketing and sales for corporate clients guaranteeing the income of GeoNet S.A. • Lead the sales team of corporate clients. • Research and select connectivity and hosting technologies for corporate clients. • Develop the broadband Internet business plan for Medellín and Colombia. • Sales USD 5 MM (average contract value)
- AStrategic Account ConsultantAT&T LATIN AMERICA S.A.May 2000 - Aug 2002 (2 years 4 months)• Sell telecommunications services to large companies in Medellín • Identify customer needs to provide appropriate solutions in new telecommunications services and products for existing customers that create a real competitive advantage in their industry. • Design and implement the strategy for the maintenance and profitable growth of long-term accounts. • Sales USD 3.5 MM (Average value of the contract)
- PChief Marketing OfficerPagaloSep 2021 - Apr 2024 (2 years 8 months)
- MGerente de Cuenta y Director de ServiciosMultienlace SASSep 1998 - May 2000 (1 year 9 months)• Design and implement customer continuity growth and maintenance long-term relationship maximizing profits for Multienlace • Identify customer needs to provide the right solutions in new Call Center products and services for current customers. • Design of operator inbound and outbound campaigns. • Support and guide the performance of consultants from the call center and execute administrative processes to guarantee customer satisfaction. • Train customer service advisory groups • Manage the ACD. • Planning and setting up of international assisted calls (159) and national calls (151) to Orbitel and updating of databases for Bancolombia.
Education
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- Marketing MasterEAFITJun 2001 - Dec 2002 (1 year 7 months)
- Ingeniería CivilEscuela de Ingeniería de AntioquiaJan 1991 - Dec 1997 (7 years)