Alejandra Rodriguez Chacón
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Buenos Aires, Argentina
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Head of Growth - Ads Factory verified_user Verified experienceADS FactoryJun 2024 - May 2025 (1 year)Manage a team of BDRs and Setters to achieve monthly and quarterly business targets (full funnel performance). Provide support and consulting to key and high-value clients, as well as to the commercial team. Collaborate closely with the Marketing and Operations Directors to align objectives, results, and strategies. Develop and implement strategies for customer retention and loyalty. Drive the sales support team to generate qualified leads and expand the client database. Define and establish precise growth objectives aligned with the company's overall goals. Monitor and analyze KPIs, optimize processes, and implement improvements to meet quotas and generate a positive ROI. Supervise outreach campaigns and track KPIs per vertical (SaaS, full- Sales Team Leader verified_user Verified experienceVidoomyJan 2023 - Jun 2024 (1 year 6 months)Management and train a team of sales managers to deliver monthly, quarterly, and annual business targets, which have increased over the years. (video ads) Management of key local clients and regional accounts from Miami to Argentina. Designing and delivering strategic sales proposals with a digital marketing approach. Co-Design and delivery of strategic JBP contracts to secure revenue throughout the year. Providing support and consulting to our key clients at every step of the campaign journey through in-person meetings, workshops, business lunches, and events. I traveled every year to attend the annual "Brand100" customer event. As well as the HQ in Madrid. New business development, upselling, and cross-selling of the company's products an
- Sr. Sales ManagerVidoomyJan 2020 - Jan 2023 (3 years 1 month)Management of key local clients such as General Motors, Betsson, Amazon Prime video, Mercadolibre etc and regional accounts (Intel, 3M, SCJ etc) from Miami to Argentina. (video ads) Designing and delivering strategic sales proposals with a digital marketing approach. Delivery of strategic JBP contracts to secure revenue throughout the year. Providing support and consulting to our key clients at every step of the campaign journey through in-person meetings, workshops, business lunches, and events internal and externals such as “Media Day” . (Attendance at the annual client event "Brand100. ") New business development, upselling, and cross-selling of the company's products and services to increase Vidoomy's revenue. Worked closely with the ac
- LPublisher ManagerLATAM - Infinia Mobile SLJan 2019 - Jan 2020 (1 year 1 month)Management of key digital media vendors (publishers) from Mexico to Argentina for acquiring inventory for programmatic campaigns (video ads) Worked with publishers such as RadioMitre, El Espectador, Grupo El Comercio, and TV Chile, among others. Led the programmatic sales strategy for these campaigns. Managed relationships and partnerships with ad networks. Trained the sales team on how to effectively sell programmatic campaigns. Collaborated closely with the AdOps and sales teams.
- iPublisher Managerillumin EU & LATAM (AcuityAds Inc.)Apr 2018 - Dec 2018 (9 months)Management of key digital media vendors (publishers) from Argentina, Chile and Perú for acquiring inventory for programmatic and direct campaigns (video ads) Worked with publishers such as Clarín, La Nación, Grupo El Comercio, and Infobae, among others. Attended lunches, breakfasts, and meetings with the sales team to support them; also assisted in selling Acuity Ads' DSP, leveraging my technical background. Managed relationships and partnerships with others ad networks. Collaborated closely with the AdOps, Sales and programmatic teams. I traveled to visit the HQ in Barcelona, Spain. Also traveled to Chile to meet and close deals with the publishers.
- Publisher Success ManagerEntravision CommunicationsJan 2016 - Current (9 years 7 months)Markets: Us Hispanics. US National+ Latam (secondary markets) Management of key digital media vendors (publishers) from LATAM for acquiring US Hispanic´s inventory for programmatic and direct campaigns (performance ads) Worked with publishers such as El Nacional, El Universal, Diario la República, Diario las Américas, among others. Responsible of the Project to sales Video Advertising Campaigns. Managed relationships and partnerships with others ad networks. Collaborated closely with the AdOps, Sales and programmatic teams. I traveled to Perú to meet and close deals with Major publishers in the country.
- Health & Beauty Account ManagerLinioJan 2015 - Dec 2015 (1 year)Management of relationships with retailers of the category, including partnership agreements to expand sales of the business Unit. Scheduling and attending in-person meetings with them. Collaborated closely with the Marketing and Operations team
- Partnership Developer SrLinioJan 2014 - Jan 2016 (2 years 1 month)Management of relationships with Companies, Schools, and Universities, including partnership agreements to expand sales of the Books Business Unit. Scheduling and attending in-person meetings with them. Collaborated closely with the Marketing participating in the Newsletter, landings and marketing campaigns.
- BSales AnalystBdV Behrens GmbHJan 2011 - Jan 2012 (1 year 1 month)Integral Sales Analyst for the Human nutrition business unit, the Agro - Chemical business unit, and the animal nutrition business unit. Handling and management of all import documents (BL, PI, PO, Certificates of origin, Packing list, Safety data Sheet (SDS), Commercial invoices among others). Daily contact with suppliers in Germany and other markets. Handling and organizing the distribution of products from the business units to local customers. Daily contact with local customers from various industries. Collaborated closely with the custom department and the finance department.
- Foreign Trade AnalystCámara de Integración Económica Venezolano Colombiana (CAVECOL)Jan 2010 - Jan 2011 (1 year 1 month)Analysis and projection of historical data on the Colombian-Venezuelan trade relationship. Conclusions regarding the strengths of the binational trade over the years, key industries, most traded products, etc. Final conclusions and project presentation to the President and the team of the Chamber in Caracas, as well as the foundation of my Associated Degree thesis.
Education
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- UPostgraduate Degree NeuroscienceUniversidad del CEMA (UCEMA)Jan 2025 - Current (7 months)Master in Neuromanagement. Neuroscience apply to decision making and leadership
- AAdministración Federal de Ingresos Públicos AFIP SeminarioAFIPJan 2014
- HInnovation and Business TransformationHarvard University Extension School and UADE School of BusinessJan 2013
- UBachelor's Degree in International TradeUniversidad Argentina de la Empresa (Uade)Jan 2012 - Jan 2016 (4 years 1 month)
- UBachelor's degree in MarketingUniversidad Argentina de la Empresa (Uade)Jan 2012 - Jan 2017 (5 years 1 month)
- RVI Convención internacionalRGXJan 2010
- CBasic, Intermediate, and Advanced English as a Foreign Language ProgramC.E Alpha Learning Región CapitalJan 2009 - Jan 2012 (3 years 1 month)
- UAssociate's Degree in International TradeUniversidad Simón Bolívar (USB)Jan 2007 - Jan 2010 (3 years 1 month)
Publications
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- LLa Metodología Definitiva para el Éxito Global a través del Marketing Digital La Crucialidad de las Estrategias de PubliDec 2018