Alejandra Gaytán Salmoran Coordinador de Marca

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Marketing Manager - Project

FRANSLUX SA DE CV

Nov 2024 - Jan 2025 (3 months)

- Directed comprehensive brand revitalization project for three underperforming masstige fragrance lines; implemented multi-faceted strategy including strategic placement of in-store promotional materials, sales force training, department store partnership development, and expansion to new retail channels. - Established foundation for long-term brand growth through development of social media and BTL marketing strategies, detailed new product documentation, inventory optimization, and collaborative 2025 sales forecasting; successfully reactivated dormant brand assets within a shortened timeline. - Utilized graphic design skills to create communication materials for retailers and sales representatives, as well as promotional and product pre

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Country Marketing Product Manager

Black Swan Holdings

Oct 2020 - Current (5 years 7 months)

- Evaluated and restructured product portfolio composition, identifying opportunities for market expansion using competitor research and analysis of government statistics. - Developed and initiated new marketing campaigns for different categories of products (activewear, home furnishings, coated fabric, and sewing machine marketplace), including fresh go-to-market strategies that facilitated category growth and improved brand status. - Developed extensive digital marketing campaigns, including social media strategies, newsletters, Google ads, and social media promotions, that led to enhanced customer interaction and boosted sales performance. - Executed decision-making based on data, while also overseeing the company's websites and manag

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Competitors Manager

Novelty Corp.

Sep 2019 - Jul 2020 (11 months)

Identified market white spaces through national data analysis to drive innovation in the games & puzzles category, while conducting in-store trade marketing evaluations for Mexico City. • Maintained product quality through precise licensing guideline reviews and led comprehensive quality analysis of 270 puzzles, presenting findings to the CEO that resulted in category-wide improvements. • Provided strategic sales force coaching on competitive product positioning, enhancing the team's ability to effectively communicate product advantages. • Developed, implemented, and analyzed social media strategies to increase brand visibility and engagement, while also leveraging SEO techniques to optimize product placement on platforms like Google.

Innovation Analyst

Nielsen

Feb 2018 - Jul 2019 (1 year 6 months)

Conducted customers surveys, collected, processed, forecasted, and analyzed data. • Researched relevant information for every study in every market or industry. • Reviewed and recommended moving forward or not with products/services innovations through presentations to the customers – companies like Pfizer, Uber, Unilever, Bimbo, Colgate, etc.

Commercial Manager

Master Loyalty Group

Feb 2017 - Jan 2018 (1 year)

- Developed two product strategy banks, classified, and implemented as reward programs. - Measured and evaluated both websites’ behavior, delivering statistics to bank stakeholders. - Improved newsletter targeting by 12% to the cardholders and their redeem rate by 8% in one of the banks. - Revamped social media strategy for both banks and delivered results to bank stakeholders. - Evaluated websites’ performance, detecting opportunities to improve product assortment. Additionally, utilized graphic design skills to create communication materials for clients and effectively disseminated information through newsletters, enhancing customer engagement and information delivery. - Employed SEO techniques and AdWords strategies as part of

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Product Manager

Devlyn Holdings

Mar 2011 - Aug 2016 (5 years 6 months)

- Developed marketing plans for Italian and white label brands, including high-profile names such as Dior, Gucci, Carrera, Jimmy Choo, Hugo Boss, Barbie, Converse, and Guess. - Conceived shopping lists and selected products at specialized fairs in Italy and Hong Kong to ensure the stores featured the latest trends. - Forecasted annual and seasonal sales per brand to effectively build sell-out, sell-in, and turn budgets. - Created and executed trade marketing strategies in collaboration with international brand subsidiaries. - Trained the sales force with comprehensive brand information each launch season, four times a year, reaching 1,300 stores. - Improved sales by an average of 4% through the implementation of sales force incentives.

Alejandra Gaytán Salmoran

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