Digital Marketing Specialist verified_user
Verified experience
Binance
Apr 2022 - Nov 2023 (1 year 8 months)
• Designed and implemented SEO, SEM, and PPC strategies to increase website traffic, conversions, and revenue.
• Managed and optimized social media accounts on Facebook, Twitter, Instagram, and YouTube, creating engaging and relevant content to growfollowers and brand awareness.
• Conducted keyword research, competitor analysis, and market research to identify new opportunities and trends in the cryptocurrency industry.
• Monitored and analyzed the performance and effectiveness of digital marketing campaigns using tools such as Google Analytics, Google Ads, Facebook Ads Manager, and Binance Analytics.
• Collaborated with the product, development, and customer service teams to ensure alignment of marketing goals and user needs.