Akash Kumar

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Senior SEO Manager

W costa, Jungle NFT

Jan 2023 - Oct 2023 (10 months)

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Global SEO Manager

BitMEX (Singapore

Oct 2021 - Jan 2023 (1 year 4 months)

1. Leading the SEO efforts for the main site, Blog, Academy & other web entities for BitMEX 2. Improved the Organic reach of the brand by 4x times from Google. Core strategies were around utilizing the Blog to target high-potential Keywords, keeping all Products and Landing pages keyword-rich & improving Page Speed 3. Working with the Mobile App team to bring ASO to the forefront and actively making changes to rank on top of Search results on App/Play Store 4. Collaborating with other teams to create efficient strategies to grow revenue. Close day-to-day syncs with Product, Engineering & Finance teams 5. Working with the Content team to create a structured approach to implement content-level changes and optimizing Blog articles 6. Managing

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Senior SEO Manager

Burda Media Singapore Pte. Ltd.

Jan 2020 - Oct 2021 (1 year 10 months)

1. Spearheading the SEO efforts for the Asia Division. Working on all major Publishing New Media brands - Lifestyle Asia, Prestige Online, Augustman, PIN, Travel + Leisure India & Hello Thailand

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SEO Manager

Conde Nast India

May 2018 - Dec 2019 (1 year 8 months)

3. Analyzing content to provide specific and effective inputs to improve traffic 4. Collaborating with other teams to create efficient strategies to grow revenue. Working closely with the Sales, Social & Paid marketing teams 5. Working with the editorial team to create a structured approach to implement content-level changes and optimizing story articles 6. Managing technical SEO for all sites using efficient tools like Google Analytics, Search Console, Ahrefs, Page Speed insights, Screaming Frog and more 7. Ensuring our websites are technically sound and looking for issues to fix in order to maintain technical hygiene Organization: Conde Nast India, Mumbai Last Role – SEO Manager - May 2018 – December 2019 1. Managing SEO and Digital Mark

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SEO Executive

Feb 2018 - May 2018 (4 months)

1. Spearheading the content generation & publication activities on the website & blog 2. Working closely with the Product/Design & Technical teams to expedite implementation of SEO strategies and technical recommendations 3. Extensively conducting strategic discussions to find out ways to optimize better to improve traffic numbers & rankings 4. Managing a community of Content writers/freelancers to ensure good quality content 5. Conducting keyword research for educational events relevant to Toppr & optimizing specific pages effectively 6. Constantly reviewing results of the efforts to gauge the impact of an activity 7. Conduct off-page link-building activities for better ranking on search engines 8. Staying up-to-date with the latest update

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Associate Search Engine Optimization

Publicis Media owned Performics India

Jan 2017 - Feb 2018 (1 year 2 months)

Screaming Frog, Xenu, SimilarWeb, Moz OSE, Ahrefs, etc.) in my day-to-day work for accurate analyses & applying the insights to optimize website elements Organization: Publicis Media owned Performics India, Mumbai Last Role - Associate Search Engine Optimization - January 2017 – February 2018

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Analyst Search Engine Optimization

Jul 2015 - Jan 2017 (1 year 7 months)

Scope of Work 1. Collaborating closely with the senior consultants, content writers, developers, designers and marketing managers to define and implement SEO strategies for our various B2C and B2B clients 2. Review results with our clients' account managers and business executives and determine how SEO best fits into their broader online marketing strategies 3. Was responsible for Client servicing, providing detailed explanations to their queries and participating in strategic discussions in addition to performance analysis and post campaign evaluations 4. Working on extensive keyword research and competitive analysis best fitting our clients' needs 5. Sound understanding, analysis and implementation on Google Analytics, Google Tag Manager

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