Ahmed Kamel Growth Marketer

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Growth Marketing Manager - Marketing (D2C)

OceansXYZ,, FrankDarling.com, kikiworld.io

Jun 2023 - Current (2 years 11 months)

Developed and executed comprehensive performance marketing strategies for FrankDarling.com and kikiworld.io, focusing on driving website traffic, improving conversion rates, and maximising ROAS. Implemented targeted digital advertising campaigns across Google Ads, Meta, and Instagram Ads. Utilised data analytics tools to track and analyse key performance metrics such as click-through rates (CTR), conversion rates, customer acquisition costs (CAC), and ROAS. Oversee and collaborate with the Email Marketing Specialist to develop and execute effective email marketing campaigns and customer journeys. Collaborated closely with the creative team to design compelling ad creatives and landing pages optimised for conversion. Implemented A/B testing

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Director - Marketing Services

Axiata Digital Agency

Jan 2023 - Dec 2024 (2 years)

Spearheaded the development and implementation of comprehensive marketing strategies for ADA Sri Lanka, focusing on digital marketing, branding, and client engagement. Manage the P&L, develop and implement the business plan for the Marketing Services vertical. Led a talented team of marketing professionals, providing direction, guidance, and mentorship to ensure alignment with organizational goals. Collaborated cross-functionally with sales, product development, and operations teams to align marketing efforts with business objectives and drive revenue growth. Oversaw the creation of engaging and impactful content across various channels including website, social media, email campaigns, and advertising platforms. Established and maintained r

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Senior Manager - Acquisition & eCommerce Enablement

Axiata Digital Agency

Jun 2021 - Dec 2022 (1 year 7 months)

Develop and communicate vision and expectation levels of the Acquisition and eCommerce business to the wider audience Manage the P&L, develop and implement the business plan for the Acquisition and eCommerce vertical Understand clients' business challenges in product development, sales, marketing, UX, and consumer retention Make strategic recommendations related to audience acquisition and engagement through online channels Monitor and review business activities and ensure their completion within the scheduled times and budgets Coordinate with the team to develop and implement operational plans for new product launches Manage and ensure timely and efficient delivery of client solutions and campaigns Collaborate with other product or service

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Manager - Performance Marketing and Strategy / Digital Marketing | ECommerce

Saltside Technologies

Dec 2018 - Jun 2021 (2 years 7 months)

(Saltside is a Swedish based company that owns & manages online classified operations in emerging markets including Sri Lanka (ikman.lk), Bangladesh (Bikroy.com), Ghana (Tonaton.com)) Managing the online marketing budget across multiple channels & platforms Build, execute, deliver and monitor digital campaigns focused on performance, demand generation and brand awareness Execute and optimise Mobile App campaigns including new user acquisition and re-engagement Own & develop marketing KPIs to measure digital marketing effectiveness Coordinate with designers and devise new creatives for better CTR & CVR Provide consultancy to internal and external stakeholders to achieve their KPIs in the most optimised way Handle all stakeholder communicatio

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Assistant Manager - Digital Marketing, Insights Engagement and Online

DialogAxiata PLC

Aug 2014 - Dec 2018 (4 years 5 months)

Responsible for the management and execution of digital marketing campaigns for the Business Units & support functions (Masterbrand, GSD, Sports Marketing, CVM, etc.) Accountable for end to end campaign design, implementation, optimisation, measurements/ROI and reporting Implementing outstanding and effective online search, brand communication and digital CRM campaigns as well as promotions that drive sales, brand engagement, product activation and lead generation across the business portfolios Managing interface between brand managers and digital agencies.

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Growth Marketer - Marketing (D2C)

Ghana

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Facebook Ads Manager

Ahmed Kamel

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