Agustín Goyret

I’m passionate about bridging data, strategy, and customer insights to design smarter ways of working, and deeply committed to innovation that drives business performance. With an academic background in Industrial Engineering and 14+ years in Marketing, MarTech, Sales Operations & Enablment, I’ve developed a blend of strategic thinking and an execution-focused mindset to solve complex challenges. Curious and a lifelong learner, I thrive on turning strategy into real, measurable results. Born in Argentina and raised abroad, I developed the ability to adapt, connect across cultures, and navigate complex environments; skills that led me to a career in business enablement, marketing, and operations across global companies. Working across technology, data processing, and consultancy (Big 4), I’ve helped teams align strategy and execution, optimize processes, and implement digital strategies with real impact. Today, I’m pursuing new challenges at the intersection of Marketing, Sales and Technology oriented to drive growth, boost efficiency, and improve sales performance. My goal is to work across remote and in-person teams and cross-geo markets, ideally assuming a transversal “bridge” role that promotes continuous innovation. AI and other tools are enabling companies to eliminate repetitive tasks and focus on their core business: driving success, improving profits, building sustainable operations, solving complex problems, and enhancing lives of employees, stakeholders, and the communities they serve. My core areas of expertise include: data-driven business strategy and execution, GTM process development, data integrity, omnichannel digital marketing, CRM optimization, sales operations and sales enablement, inbound marketing and lead/demand generation, cross-functional execution, content workflows, and platform adoption to optimize business performance using AI-driven tools and automation. I truly enjoy bringing people and technology together to create smarter, more effective ways of working, and innovating with purpose. ✔️ Strategic Thinking – Translating business goals into data-backed execution plans ✔️ Process Optimization – Applying engineering principles to improve efficiency and workflows ✔️ Cross-Functional Leadership – Aligning marketing, sales, and operations for greater impact ✔️ AI & Automation – Enhancing content strategy and productivity with emerging technologies ✔️ Customer-Centric Enablement – Designing strategies and tools that empower teams and improve the customer journey I´m not perfect, just a hard worker and techy savvy looking for the next career step 😉 Let´s connect! agustingoyret@gmail.com |+54 9 11 59191623