Growth Marketing Specialist
ReminderMedia
Feb 2023 - Current (3 years 5 months)
Drove data-driven revenue growth by analyzing customer behavior and funnel performance, increasing client retention by 7%, reducing churn by 12%, and generating $80K+ in upsell revenue. Tracked and optimized full-funnel KPIs (lead inflow, conversion rates, CAC, LTV, sales cycle length), improving lead-to-customer conversion by 11%, reducing CAC by 8%, and shortening sales cycles. Managed Ads with budgets up to $50K/month, improving ROAS by 1.6x, lowering cost per lead by 7%, and delivering 400–600 qualified leads/month to sales teams. Collaborated cross-functionally with sales and operations to improve lead quality, routing, and pipeline efficiency, increasing sales follow-up speed by 12% and boosting close rates.