Paul Afor Community/Social Media Manager

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Growth Marketer & Community Lead

Baanx Group Ltd.

Feb 2024 - Dec 2025 (1 year 11 months)

Designed and launched a global ambassador program generating 11M+ impressions in its first week and driving 25% increase in community engagement across X, Discord, and Telegram. Orchestrated a Galxe campaign that boosted X engagement by 40% and grew Telegram membership from 3,546 to 6,700 in three months. Partnered with Tier‑1 KOLs for a Ledger‑collaboration card campaign, resulting in 15,000+ new wallet signups and a 30% lift in referral trafic. ETH Denver 2025: Part of the core planning team for the MetaMask card showcase – managed community logistics and ensured all necessary materials were available on-site for the preview announcement of the MetaMask × Baanx × CompoSecure collaboration. EthCC Brussels 2024: Co-organized and supported t

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Partnership & Community Management

4LABS DIGITAL

Nov 2023 - Mar 2024 (5 months)

Led community growth for 10+ Web3 projects, managing total audience of 150,000+ members across Discord, Telegram, and X.Designed and executed KOL outreach campaigns for client Endaoment, onboarding 50+ influencers and driving a 3x increase in charitable donations via the platform. Anchored 30+ AMAs with industry leaders, strengthening project visibility and community loyalty. Integrated AI chatbots and automation tools, improving engagement by 10% month‑over‑month across all client communities. Leveraged Taskon campaigns to boost engagement rates for Wachsman clients, delivering 20%+ uplift in campaign participation. ETH Denver 2023: Supported client COZ with their wall painting art activation and software ring announcement; contributed to

Community Manager

Wachsman

Jun 2023 - Nov 2023 (6 months)

- Launched an events program that generated over 50K impressions per campaign, resulting in a 35% increase in active daily users. - Managed high-profile Twitter Spaces and provided live coverage during key industry events, which boosted client brand mentions by 35%. - Utilized A/B testing on Twitter Ads to refine targeting strategies, ensuring that our promotional efforts effectively reached the right audience and increased service purchases. - Leveraged expertise in Discord and Telegram to foster community engagement, while employing data analysis to track campaign performance and optimize lead generation efforts. - Implemented growth marketing strategies across various platforms, including Reddit, to enhance brand visibility and drive

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User Acquisition Specialist

Socrates Global

Jan 2023 - May 2023 (5 months)

Spearheaded a user acquisition campaign that onboarded 34,000+ users in one week, leveraging viral mechanics and referral incentives. Built and moderated Discord, Telegram, and Reddit communities across international regions, achieving 20% repeat engagement lift through retention initiatives. Collaborated with product and marketing teams to align community feedback with product roadmaps.

Community Manager

Cointelegraph

Jan 2022 - Jan 2023 (1 year 1 month)

Managed community engagement for 10+ client projects (Animal Concert, Nitro Network, Bifrost, A Hardworking Man NFT, and others) with combined audiences of 100,000+ members. Hosted Twitter Spaces and provided live coverage during major crypto events, achieving a 35% increase in brand mentions for clients. Executed targeted Telegram and Discord campaigns that consistently exceeded engagement KPIs by 20%. Additionally, utilized CRM tools to effectively map follow-up strategies, ensuring timely and personalized communication with community members. Employed artificial intelligence (AI) for proofreading and brainstorming, enhancing the quality of content and strategies implemented across various platforms.

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Social media manager

Ekioja Marketplace

Jan 2021 - Oct 2021 (10 months)

- Content writing and scheduling for social posts - Moderator for community town hall segments - Part of marketing teaming for brainstorming section - Help new customers from the top of the funnel to the bottom - Identity and manage community conflict, daily inspection of social media to manage negative comments - Reach out to interested newbie who are yet to take actions in joining the community of sellers or buyers on ekioja LLC

Business Development Manager

Remote world

Jan 2020 - Nov 2020 (11 months)

- Call clients and intoduce the business to them ☺ Building leads using linked in, Facebook, and Instagram with proper documentation via excel file, segmenting each lead according to their job position e.g CEO, Business Development Manager, etc ☺ Creating an Email list via the leads generation excel file and uploading it to an email sequence which is sent out on a two-week basis to potential customers. this list is very important because it is the one that generates the leads that I turn to buy from us ☺ Create suitable funnel content for Top of funnel leads, middle of the funnel, and Botton of the funnel using the most important framework in digital sales called " IRAAA" ☺ Creating landing pages, for promotional purposes to help convert m

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Digital Marketer

Doccube Digital Limited

Dec 2019 - Dec 2020 (1 year 1 month)

Increased online visibility and trafic: • Implemented a comprehensive SEO strategy that resulted in a 40% increase in organic website trafic and a 25% increase in website ranking on search engines within six months. • Launched a successful paid search campaign that resulted in a 30% increase in website trafic and a 20% increase in conversions within three months. • Improved lead generation and sales: • Developed and executed a comprehensive email marketing campaign that resulted in a 35% increase in lead generation.

Business Development Manager

The Hive Enterprise

Oct 2019 - Dec 2019 (3 months)

- Cover all prospect to buying client Lead generation, including phone calls, cold emailing, email automations and Demos.

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Marketing Manager

IBet Nigeria International Limited

Jan 2019 - Current (7 years 5 months)

- * prepare online marketing strategies, to qualify and convert prospects into buying customers. * Prepare Monthly report showing the all details of changes achieved from different marketing outlet used. * In constant contact with sales team.

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SALES MARKETING MANAGER

iBet Gaming International

Dec 2018 - Jun 2019 (7 months)

• In charge of Lagos office activities, handling marketing, sales, and operator management, addressing agent requests, solving customer issues, and collecting feedback for service enhancement. • Monthly reporting on office activities, including accounting, equipment maintenance, and prompt reporting of website difficulties to the head office. • Developed a groundbreaking system for generating sales leads, resulting in a 30% improvement in overall sales performance. • Led a successful team in exceeding monthly sales targets and expanding the company's client base by 50%. • Managed customer inquiries, sold products and services, performed cost benefit analyses, maintained positive relationships, conducted cold calling, and resolved custo

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Business development partner

DigiAfro lT services Limited

Dec 2017 - Jan 2019 (1 year 2 months)

- Developed new marketing strategies to capture market channels with new clients - Brought new processes to firm for itsgrowth, using various marketing strategies and communication skills in order to brand the firm in the market and attract new clients - Utilized sales and marketing tools to create brand awareness in the market Business development partner, planning and executing business strategies, master in developing new market channels and building strong relationships with sales representatives, customers and industry leaders. Below are some of my achievements: ☺ Utilized sales and marketing tools to create brand awareness in the market ☺ Negotiating with customers and clients on behalf of firm ☺ Played key role in company initiative

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Co-Founder

Level Up Media and Entertainment Enterprise

Apr 2017 - Mar 2022 (5 years)

- As a Co-Founder, I played a pivotal role in the organization by overseeing playlist music submissions to digital service providers (DSPs) and actively engaging in client outreach to foster new partnerships. - I spearheaded the creation of advertising campaigns across all social media platforms and music events, ensuring maximum visibility and engagement. - Additionally, I established strategic partnerships with other brands to enhance our market presence and drive growth. - My responsibilities also included web maintenance and SEO optimization, where I utilized my skills in keyword research and on-page optimization to improve our online visibility. - I arranged and analyzed data from our distributed songs to facilitate access to the A

Paul Afor

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