ADRIANA RESTREPO DIRECTORA COMERCIAL

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Commercial Director EB3-Global

MCC USA Global Work Force Solutions

Apr 2022 - Current (4 years 4 months)

- Lead the commercial strategy for the international recruitment of over 3,000 candidates per year to fill the vacancies required by American companies collaborating with MCC USA. - In charge of the Direct Sales team consisting of eight Senior Consultants and the indirect sales team with over 45 international agencies worldwide. - Responsible for the lead management team that oversees interviews and schedules for more than 13,000 candidate contacts per year. - Achieved a 100% recruitment growth compared to 2023, with a 13% conversion rate as a result of effective sales funnel management. Hired candidates from 85 different countries who applied for jobs and the EB3 Visa program. - Define the commercial strategy for EB3 Visa program managemen

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Managing Director myWorld Colombia

myWorld International AG

Nov 2019 - Aug 2021 (1 year 10 months)

- Opened the company's operations in Colombia with the establishment of the local office and hiring 7 team members in a record period of 3 months. - Defined the business development strategy to introduce the loyalty program and determine the expected market penetration. - Customized and implemented the myWorlds app and loyalty platform to operate the Partner Relationship Management programs. - Achieved 18,000 members affiliated in Colombia to the myWorlds loyalty program (part of the myWorlds Shopping Community of over 15 million shoppers worldwide ). - Recruited and registered more than 280 local merchants (physical and online) plus 17 brands of gift cards within a period of 1 year. - Incorporated over 1,800 independent entrepreneurs into

Marketing Director LAS Region (Latin America Spanish)

Amway

Jun 2016 - Nov 2019 (3 years 6 months)

- Develop the best sales and marketing collaborative team with the capabilities to provide all the support needed to achieve sales targets YOY for the Latin American markets under my responsibility. - Unify the communications network by managing the alignment of local versus regional processes to transmit a single message and one voice regarding the product, business opportunities and incentives to entrepreneurs, consumers, and media through the "We are Amway" omnichannel campaign. - Streamline and consolidate the annual price change process into one, achieving a 5 -point improvement in the total margin for the LAS region. - Manage the product development and launch of four local products produced by external suppliers for Amway Latin Ameri

Colombia Marketing Manager

Amway

Sep 2013 - Jun 2016 (2 years 10 months)

- Lead the change management process from traditional marketing to a digital marketing team with a strong focus on omnichannel marketing activities, social selling, and digital tools, achieving a 60% online sales mix. - Achieving brand awareness in Colombia of 78% according to internal studies of the company, was one of the largest in the world for Amway, reflecting high recognition and reputation for the Amway business in Colombia compared to any other affiliate. - Generated growth of four points of sale for nutrition products under the Nutrilite brand as part of the Optimal Wellness program. - Successfully launched the new XS energy drink, resulting in incremental sales growth of 2% for the company. - Implemented commercial and marketing

Product Marketing Manager-Colombia

Intcomex

May 2012 - Sep 2013 (1 year 5 months)

- Accomplishment of B2B sales targets for more than 4,000 channels across the country. - Servicing wholesale purchasing and sales needs for hardware, software, and cloud services. - Execution of the technology product fair event called Intcomexpo (5 cities) ; negotiated financial resources with more than 20 brands to complete a budget of US $250,000 necessary for the execution of the tour. - RFP preparation and presentation for B2B businesses. - Exceeded the sales target of the event by 150%, achieving US $2.5 million in sales. - Relationship building with software and hardware partners as well as channels. - Strong technology knowledge and management of the latest products and features available to provide accurate purchase recommendations

Sales and Marketing Manager-Colombia

Amway

Apr 2009 - May 2012 (3 years 2 months)

- Lead the Marketing Operations team and later assumed responsibility for leading the sales organization, both under the commercial area. During this period, the greatest achievement was supporting a 200% sales growth compared to 2008 sales, through the proper implementation of the " Think Big " Latam strategy and restructuring the organization to manage such increases. This included training for entrepreneurs, developing incentive plans, organizing major events, planning incentive trips, approving bonuses, and hosting recognition events, along with providing full end-of-month support together with customer service. These efforts resulted in three years of double-digit year-over-year growth with a positive COI.

Regional Marketing Manager Central America

Motorola Mobility

Oct 2005 - Jan 2009 (3 years 4 months)

- Lead the Central America Marketing Team based in Guatemala with more than 50 outsourced members across the CA region, executing the Motorola Mobile Business Strategy for the brand in 5 countries and more than 15 mobile carriers all with a coordinated, cost-efficient, and high-impact focus. - In charge of the Motorola sellout activities in coordination with mobile carriers, tied to COOP funds to ensure fast rotation and replenishment of mobile phone orders, we achieved over 40% market share for the brand with the launch of Motorola Razor, Pebble, and Moto Q phones. - Develop local market research to keep a good track of product sell out, preferred brands, and customer preferences within mobile products. - Develop and maintain strong Busine

Business Planning and Operations Manager-Latin America North

Motorola Mobility

Feb 1996 - Oct 2005 (9 years 9 months)

- Lead the Business Planning, Forecasting, and Operations Management for the Latin America North region, which includes Mexico, Central America, Andean, and Caribbean countries, establishing CPFR (Collaborative Planning, Forecasting, and Replenishment) processes with more than 25 mobile carriers to collect product demand across the region, working together with key decision-makers in the companies. - Ensure demand and supply synchronization to achieve a forecast accuracy of 90% and order fulfillment that helps meet double - digit growth year over year since 1996.

Billing and Inventories Supervisor

Verizon

Jan 1994 - Feb 1996 (2 years 2 months)

Responsible for managing the billing process and inventories of B2C paging telecommunication services.

Assistant Controller

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Jan 1993 - Jan 1994 (1 year 1 month)

Management of all inventory counts and adjustments for raw materials, semis finished and finished goods.

Analyst of Methods and Organization

Banco de Bogotá

Jan 1991 - Jan 1993 (2 years 1 month)

Management of diverse projects, processes, and procedures within the bank. Participated in the project for the merger with Bank of Occidente.

ADRIANA RESTREPO

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