Adriana Lara
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Adriana Lara

Adriana Lara  new_releases

About

Detail

Marketing strategist | Digital Marketing | Communications Strategies | Brand Manager | Data Insights | Social Media | Marketing Manager | SEM
Bogotá, Colombia
Contact Adriana regarding: 
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Full-time jobs
Starting at USD2.5K/month
Flexible work
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Timeline

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Résumé

Jobs verified_user 0% verified
  • P
    Marketing Manager
    PayRetailers ▪ Fintech
    Sep 2022 - Current (2 years 11 months)
    • Adapt and execute the brand positioning strategy at national level, focused on attracting new customers for the payment gateway. • Manage the marketing budget, measuring and analyzing the return on investment (ROI) of campaigns and events, optimizing the allocation of resources. ▪ Generation of demand in new verticals such as gaming, betting and last mile, growing the customer base by 5X. ▪ Implementation of a customer acquisition campaign through Google Ads that generated ROI of 120%, increasing the leads assigned to the sales team.
  • A
    Training and Marketing Manager
    Airtech Communications BPO
    Jul 2019 - Aug 2022 (3 years 2 months)
    • Creation of the Training area to train and develop new collaborators and enhance the skills of internal resources. • Support of internal and external brand communication strategies to attract clients and talent. • Strengthening and training the team and create continuous relation ship with clients in the US. Implementation of individual and group coaching models with different methodologies, to promote compliance with metrics. ▪ Campaign monitoring strategies for updating, training and motivation with 150% business goal fulfillment.
  • P
    Digital Strategist
    P&M Loor SAS Communications Agency
    Apr 2018 - Jul 2019 (1 year 4 months)
    • Relationship with clients, community management, content creation and digital advertising management. • Design of digital communication strategies for strategic accounts (Panduit Latam, Sodexo Colombia, Partido de la U, BICSI Congress, SIKA 2018 Award, Aercaribe). ▪ Digital positioning in Latam of the technology brand Panduit, digital coverage of the GSIC-19 event with a community increase of 12.5% monthly in the first year. ▪ Generation of leads with segmented digital content for the Coasmedas 2018 Vehicle Fair. ▪ Creation of a digital communication strategy for the multinational Sodexo, achieving a 25% increase in community in the first Q and more than 19,000 interactions on Social Networks.
  • Adalid
    Designer
    Adalid
    Nov 2015 - Oct 2016 (1 year)
    • Creation of visual communication strategies focused on positioning services and meeting commercial objectives. • Digital content management for each brand of the portfolio. • Generation of digital marketing positioning plans. ▪ Redesign of the brand's visual communication strategy. ▪ Positioning in the national market of sub-brands, products and applications in specific markets that link law and technology.
  • P
    Marketing and Design Coordinator
    PYM Puntos y Mercados
    Feb 2014 - Jul 2015 (1 year 6 months)
    • Introduction of world-class technology brands such as Patton and Logi Videoconferencing to the national market. • Increased sales by 20% per Q and compliance with commercial goals through the implementation of promotion campaigns and digital presence.
Education verified_user 0% verified
  • ESDEN Business School
    MBA in Digital Business
    ESDEN Business School
    Oct 2016 - Jul 2017 (10 months)
  • Utadeo
    Graphic Design
    Utadeo
    Jan 2009 - Feb 2014 (5 years 2 months)
  • Utadeo
    Industrial Design
    Utadeo
    Aug 2007 - Aug 2012 (5 years 1 month)
Projects (professional or personal) verified_user 0% verified
  • P
    Co-Founder
    Plug4Play
    Nov 2015 - Current (9 years 9 months)