As a CRM and Marketing Lead at VGL Group, I leverage my expertise in Salesforce Marketing Cloud to develop and implement multi-channel marketing strategies that boost customer retention and increase repeat purchases. With a strong background in data analysis and segmentation, I conduct RFM segmentation to identify high-value customer segments and tailor targeted marketing campaigns, leading to increased customer lifetime value (LTV). I also design and execute retention initiatives, including personalized offers, cross-selling, and up-selling, to reduce churn and foster long-term customer relationships. My mission is to use data-driven insights to drive customer loyalty and retention, ensuring optimal configuration and utilization of the Salesforce Marketing Cloud to meet business needs.
