Adison Souza
About
Detail
Paid Traffic Manager 💻- Graphic Designer 🖨️ - Digital Marketing 📲- Artificial Intelligence Evaluator 🤖
Brazil
Résumé
Jobs
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- PPaid Traffic Manager.Paid Traffic Manager.Jan 2022 - Current (4 years 4 months)As a Paid Traffic Manager, I was responsible for managing paid traffic campaigns on platforms such as Facebook Ads, Google Ads, Instagram Ads, and YouTube Ads, optimizing the promotion of products, brands, and services. Additionally, I utilized tools like Google Workspace for project collaboration and organization, and applied strategic legal marketing strategies to maximize the impact of campaigns. Social media scheduling was part of my focus to ensure a consistent online presence, while Canva was used to create attractive visual content. I also implemented email marketing campaigns to keep clients informed and engaged, and carried out automatic WhatsApp broadcasts to attract potential customers. Furthermore, I leveraged my knowledge of SE
Digital Marketing.Digital MarketingJan 2020 - Current (6 years 4 months)In my role in Digital Marketing, I executed various strategies as a digital salesperson through an affiliate program, effectively promoting products on retail platforms such as Shopee, Mercado Livre, and Natura Cosméticos. I also took on responsibilities as a social media manager and provided digital support for the course platform Educação Minerva, where I managed inquiries via WhatsApp and directed them to the appropriate department. Additionally, I utilized brand management techniques to enhance brand strength and visibility, ensuring that our marketing efforts were aligned with our overall brand strategy. My expertise in Google Ads, Facebook Ads, and SEO allowed me to optimize campaigns and analyze performance metrics, while my skills i- IFreelance graphic designer.In My Own Printing BusinessJan 2020 - Current (6 years 4 months)As a freelance graphic designer operating my personal print shop, I utilized programs such as Adobe Illustrator, Adobe Photoshop, and Canva to create custom designs tailored to client requests. I effectively promoted my print shop through social media platforms like Instagram and Facebook, running targeted paid traffic campaigns to showcase my work and attract potential customers. Additionally, I managed the printing of graphic materials using an HP printer, ensuring high-quality outputs. While my primary focus was on graphic design and customer service, I also engaged in strategy development for my marketing efforts, which included attracting qualified leads and creating effective sales funnels. Although e-commerce was not my main focus, I
Education
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- Lato Sensu Postgraduate - Specialization, Logistics, Purchasing, and Supply.UNINTER Centro Universitário InternacionalJan 2023 - Jan 2024 (1 year 1 month)
- Graduation, Logistics, Materials, and Supply Chain Management.UNINTER Centro Universitário InternacionalJan 2019 - Jan 2021 (2 years 1 month)
Projects (professional or personal)
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- AI Analysis ProjectOutlier AIJan 2024 - Current (2 years 4 months)As an AI Analysis Project professional, I focused on leveraging advanced artificial intelligence techniques to enhance operational efficiency and drive process improvements. My expertise in language interpretation and translating played a crucial role in analyzing diverse data sets, ensuring accurate insights for decision-making. I utilized generative artificial intelligence to develop innovative solutions tailored for e-commerce AI operations, optimizing customer engagement and satisfaction. Additionally, while my experience with SEO (Search Engine Optimization) may not seem directly relevant, it significantly contributed to my understanding of digital visibility and user engagement. During my work on the Outlier website project focused on