Aden Perry Dauchess

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Senior Marketing Strategist

Martine Law PLLC

Nov 2025 - Jan 2026 (3 months)

Led firm-wide direct response marketing strategy across SEO, PPC, paid social, video, email, webinars, and community-based campaigns to drive qualified legal leads. Managed and optimized six-figure marketing budgets, reallocating spend toward highest-performing channels to improve cost per lead and ROI. Oversaw technical SEO initiatives, keyword strategy, and website performance to improve rankings and conversion for high-intent practice areas (family law/criminal). Partnered with attorneys and leadership to translate complex legal services into clear, client-focused messaging. Established weekly and quarterly performance dashboards, tracking KPIs including cost per lead, conversion rates, and channel ROI. Built and mentored an 18-person ma

Associate Marketing Director

Riveron

Sep 2024 - Oct 2025 (1 year 2 months)

Directed content, digital, and campaign strategy supporting enterprise finance transformations (NetSuite, Alteryx, Workiva, Power BI). Partnered with PE, Accounting, and Advisory leaders to align marketing with pipeline growth and client acquisition. Elevated thought leadership platform for CFO audiences through whitepapers, webinars, and PE insights. Mentored team members in SEO, ABM, and analytics; established data-driven performance frameworks.

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Senior Marketing Director

Carolina Biological Supply Company

Aug 2019 - Sep 2024 (5 years 2 months)

Drove record revenue growth ($78M → $122M), the highest in the company's 90-year history. Led GTM strategy across digital, eCommerce, and educator channels; implemented automated marketing and ABM programs. Introduced new customer segments (Career Technical Education/AEC) and guided crisis response during COVID. Built VOC feedback loops and marketing performance dashboards to measure ROI and drive customer retention. Won 13 national regional awards including Thomson West's Client Development Initiative of the Year, one of the highest honors in legal/business marketing.

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Digital Marketing Leader

Medi USA | Medical Device Manufacturer

Jan 2018 - Aug 2019 (1 year 8 months)

Developed global GTM strategies for product launches and education campaigns across North America and Europe. Created digital sales enablement assets and LMS modules for 180+ reps, increasing sales adoption and training efficiency.

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Senior Account Manager

ExcelerateMcClatchy (agency)

Aug 2017 - Dec 2017 (5 months)

Led print to digital advertising conversion for 12 national clients

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Director of Marketing

InvestiQuant | Fintech Startup

Oct 2016 - Aug 2017 (11 months)

Directed brand, positioning, and investor education for fintech venture. Drove customer acquisition and retention campaigns leveraging email automation, events, and thought leadership content.

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Director of Marketing & Digital Strategy

Womble Carlyle Sandridge & Rice, LLP | AmLaw 100 Law Firm

Jun 2003 - Oct 2016 (13 years 5 months)

Tripled firm revenue ($258M → $850M) through strategic brand expansion and integrated marketing programs. Managed digital transformation: rebuilt website, developed ABM initiatives, created content libraries and multimedia studios. Produced 200+ videos, eBooks, and digital campaigns for 60+ practices; led firm-wide sales enablement and client acquisition initiatives. Partnered with senior partners to launch “Middle Market” and “Financial Services" campaigns generating >$10MM monthly revenue. Built four video studios in firm offices and scripted more than 200 videos. Became sought after speaker/panelist at LMA national and regional events (2006-2016). Ranked as one of the top legal marketing departments in the country (link).

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Digital Strategist

Total SportsQuokka (agency)

Jan 1998 - Jun 2003 (5 years 6 months)

Managed Duke athletic department account; managed technical and creative team administering 26 university web site accounts and marketing initiatives.

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Senior PR Manager

Toby Levine Communications (agency)

Oct 1994 - Oct 1998 (4 years 1 month)

Led national digital/PR campaigns for PBS, Discovery, CPB, and Annenberg Foundation.

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Legislative Researcher

PA State Senate

Jun 1990 - Dec 1992 (2 years 7 months)

Authored statewide K-16 education reports and focus group findings.

Aden Perry Dauchess

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