A
Abhayashree
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Tamil Nadu, India
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Marketing Insights AnalystTeikametricsOct 2023 - Mar 2025 (1 year 6 months)• Analyzed advertising trends and customer behavior on Amazon and Walmart, providing actionable insights for campaign optimization. • Developed data-driven reports to guide business decisions, improve ad spend efficiency, and enhance client ROI. • Created SEO-driven content strategies, blogs, and reports to help sellers maximize their marketplace performance. • Provided competitive benchmarking and market research to identify industry trends and improve product positioning. • Worked closely with sales and customer success teams to support client onboarding and campaign performance. . Leveraged Google Analytics, Looker, and CRM tools to track marketing performance, customer engagement, and ad effectiveness. . Led internal discussions an- Account ManagerTeikametricsSep 2022 - Oct 2023 (1 year 2 months)• Led customer onboarding by educating clients on Amazon and Walmart ad platforms, campaign setup, and best practices for long-term success. • Provided platform training and guidance to help clients navigate ad tools, reporting dashboards, and new feature rollouts. • Conducted in-depth keyword research to improve ad relevance, drive visibility, and increase product discoverability. • Advised on listing optimization including titles, bullet points, images, and backend keywords to boost organic ranking and ad performance. • Offered strategic guidance on brand positioning to help clients build a strong brand presence and stand out from competitors. • Consulted on A+ Content and storefront development to enhance customer experience and re
- AMachine Learning Associate, Account ManagerAmazon Development CentreAug 2016 - May 2019 (2 years 10 months). Account Manager (Advertising Team): Own Accounts: Managed a diverse portfolio of Standard and High-Value advertisers, ensuring long-term retention and revenue growth. . Customer Handling: Built and maintained strong client relationships, proactively resolving issues and improving customer satisfaction. • Campaign Strategy & Optimization: Developed and executed end-to-end advertising strategies, optimizing bids, budgets, and targeting for improved performance. . Driving Product Adoption: Educated clients on Amazon Ads best practices, increasing engagement and maximizing ad spend efficiency. . Solutioning: Identified customer pain points and provided tailored ad strategies to improve campaign effectiveness and meet business goals. . Client
Education
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- MBA-MarketingMadras UniversityJan 2020 - Jan 2022 (2 years 1 month)
- AB.EAgni College of TechnologyJan 2010 - Jan 2014 (4 years 1 month)