Head of Sales
Softech Microsystems (Softech Middle East FZC & Softech Store),
Jan 2021 - Current (5 years 7 months)
As Head of Sales, I provide leadership in driving revenue growth through strategic sales initiatives, high-ticket deal closings, and the optimization of e-commerce operations. I oversee the full sales lifecycle, from initial lead generation and inside sales strategies to long-term account management. By integrating advanced data analysis using GA4, Google Search Console, and various project management tools like Asana, ClickUp, and Notion, I ensure that our sales operations are scalable, data-driven, and aligned with broader supply chain requirements. My focus remains on maximizing conversion rates, enhancing community engagement, and ensuring operational excellence across all DTC and B2B channels.
• Led the strategic implementation of the