AARON HOFFMAN Executive Leader in Marketing, Branding, Operations and

President - Marketing

HorsePower Brands

Nov 2021 - Jun 2023 (1 year 8 months)

• Develop and deploy fully integrated marketing campaigns, capitalizing on print, media and digital channels for 14 brands and 240 clients nationally. • Manage creative content development, cementing branding strategies and voice across advertising messages and promotions. • Create and track marketing KPIs to inform campaign strategies and ROI against budgets in excess of $3m annually. • Modernize franchise product and service offerings based on market research data, filling gaps with innovative options and customer pain-point solutions. • Increased company revenues by 46% YOY with improved marketing and customer engagement/retention strategies. • Optimize company's marketing research & development, sales and customer care business uni

Senior Global Marketing Communications Director

Celanese

Dec 2016 - Feb 2020 (3 years 3 months)

• Evaluated consumer behaviors and purchasing patterns in global markets to inform and deploy promotional product campaigns via omni-channel marketing vehicles. • Launched and customized chemical technology products for global, domestic and regional markets, adapting integrated marketing strategies and key value/performance-oriented messaging. • Crafted marketing communications and content in consistent tone and brand voice across industry, application and audience. • Highlighted and presented products, services and thought leadership at global trade shows, events and exhibitions.

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Co-Founder & Chief Marketing Officer

TerraTal LLC

Mar 2015 - Oct 2016 (1 year 8 months)

• Identified resources to establish and execute tech start-up business venture. • Completed marketing and operations setup, established brand voice, architecture, and competitive positioning. • Boosted company profile through public relations, media interviews, conferences and industry speeches. • Mitigated legislation impact on business activities with lobbying and compliance efforts. • Directed financial activities to fund business operations and scaling investments. • Analyzed competition to recommend strategic moves for business. • Deployed proof-of-concept partnerships and test-cases with Nike, Coca-Cola and Pfizer. • Negotiated sale & acquisition of the company.

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Global Marketing Manager

GSK via Korn Ferry

Jul 2011 - Mar 2015 (3 years 9 months)

• Initiated and pioneered consumer research on marketing for professional services. • Established copyright and sharing agreements with external producers on consultative thought leadership. • Crafted marketing material and content in consistent tone and brand voice for finance, healthcare, industrial and technology professional consulting services. • Captured prospective customers using creative and fresh approaches on human capital/organizational psychology via digital and traditional marketing channels. • Evaluated consumer behaviors and purchasing patterns to inform promotional campaigns. • Presented professional services at trade shows, fairs and exhibitions via tradeshow booths and speaking engagements. • Supervised global marke

AARON HOFFMAN

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