Ana Ariza Ramírez

Gerente de operaciones

Two Travel

Aug 2024 - Current (9 months)

• Led operational process improvements within the catering division, increasing profitability by 11% through cost control and efficiency initiatives while maintaining high quality standards and customer satisfaction • Managed end-to-end high-end weddings and events, including budget planning, vendor negotiation, and customer experience design • Developed and implemented new processes to streamline decision-making in wedding planning, including client tracking systems and vendor deadline management • Negotiated with vendors to establish strategic partnerships and improve commercial conditions • Participated in the implementation of Hubspot as CRM, understanding workflows and client follow-up processes

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Founder & Entrepreneur

Stellato Food

Dec 2023 - Aug 2024 (9 months)

• Launched and managed my own pastry and catering brand, creating a differentiated concept for the local market • Developed and standardized recipes to ensure high-quality standards • Designed marketing and sales strategies, managing social media and digital platforms such as Rappi • Led financial planning, ensuring profitability and efficient cost management

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Commercial Coordinator

Alpina Productos Alimenticios S.A

Feb 2022 - Jan 2024 (2 years)

• Managed commercial strategies, achieving an average monthly sales target of $2,500M COP • Implemented marketing and trade marketing plans, ensuring strong brand positioning in the region • Oversaw budget management, driving sales growth aligned with investment • Acted as a B2B liaison between Alpina and local distributors • Led the planning and execution of corporate events, strengthening relationships with clients and distributors • Monitored and analyzed KPIs, including sales, accounts receivable, inventory levels, and overall commercial performance.

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Sales Team lead

Alpina Productos Alimenticios

Aug 2021 - Feb 2022 (7 months)

• Led the sales team for the mini-market channel, ensuring the achievement of sales targets • Negotiated with key clients to drive sales growth and increase market share • Developed demand forecasts to guarantee optimal inventory availability

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Intern

Alpina Productos Alimenticios

Feb 2021 - Jul 2021 (6 months)

• Provided business intelligence analysis to support the national sales strategy • Managed the breakdown and allocation of national sales quotas • Designed and developed commercial KPIs to track and improve performance across the company • Performed data analysis to generate actionable insights for the commercial team

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Sales Representative

AT&T

Nov 2015 - Jun 2016 (8 months)

• Provided sales and customer service support for the U.S. market. • Assisted English-speaking clients with product inquiries, sales processes, and customer support solutions.

Ana Ariza Ramírez

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Ana's behavioral traits
Ana's likely patterns of behavior, thought, values, and emotion. Based on the HEXACO model, OCP instrument, and Torre’s own research.