FIRA verified_user
Verified experience
Pasadena City College
Feb 2020 - Aug 2020 (7 months)
- Conduct and analyze growth marketing experiments to position FIRA as Top 3 resource at Pasadena City College
- Coordinate the different areas of the marketing department for the project
- Conduct Onboarding sessions to new members of the team
- Accountable for the Marketing Development Strategy and it´s execution (from design, decision, OKR + KPI setting, execution to measurement)
- Stay informed on FIRA's overall vision, strategy, OKRs achievement and challenges
- SEO, Facebook & Instagram Ads, Email automatization
- Coordinated and executed multiple growth marketing experiments in different digital platforms (Linkedin, Facebook, Instagram).
- UX research and implementation in our digital platforms