Z
Zully Paz De Paniagua
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Marketing & Brand Communication Professional
San Lucas Sacatepéquez, Sacatepéquez Department, Guatemala
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Résumé
Jobs
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- PBranding, Marketing & Graphic Design SpecialistPuro Sabor, S.A.Jan 2026 - Current (10 months)• Developed visual and communication strategies for brands and businesses.
• Designed and executed digital content focused on brand positioning, engagement, and visibility.
• Coordinated projects with a strong focus on goal achievement, timelines, and client satisfaction.
• Created visual and commercial proposals to strengthen brand perception and value.
• Participated in branding processes, promotional campaigns, and strategic communication initiatives.
• Prepared presentations and commercial materials for clients and internal projects.
• Supported digital marketing initiatives, social media management, and brand identity development across different business categories. - IProduct Branding & Visual Communication SpecialistIndustrias OrceJan 2013 - Jan 2023 (10 years 1 month)• Led the visual and strategic development of multiple brands and product lines within the company.
• Designed visual identities, logos, and graphic materials for product lines targeting babies, children, teenagers, women, and men.
• Developed branding and visual communication proposals aligned with the target audience of each category.
• Designed labels, promotional materials, in-store advertising, and point-of-sale communication pieces.
• Contributed to the end-to-end development of product lines, from visual concept creation to final commercial presentation.
• Supported the strengthening of brand image and product presentation through market-oriented creative solutions. - IFounder | Branding & Client Communication SpecialistIDEAS EN PAPELJan 2012 - Current (14 years 10 months)• Founded and led Ideas en Papel, a branding and graphic design project focused on the development of corporate and commercial communication materials.
• Developed brands from initial concept to full visual execution, including logos, visual identity systems, and branded communication assets.
• Designed corporate and commercial stationery to enhance the professional image and positioning of different brands.
• Worked directly with clients to understand their needs and translate them into functional, visually effective, and goal-oriented solutions.
• Managed creative projects with a strong emphasis on service quality, brand consistency, and customer experience.
• Helped strengthen brands through visual communication 
Branding & Client Communication SpecialistVictoryJan 2012 - Jan 2020 (8 years 1 month)• Contributed to the strategic and visual development of the brand, from concept creation to execution of communication materials.
• Designed the brand logo and visual identity, aligning the image with its target segment and commercial positioning.
• Designed a biannual magazine, integrating visual content with branding, promotional, and positioning objectives.
• Maintained direct client communication, identifying requirements and translating them into effective and functional creative proposals.
• Developed advertising campaigns and promotional materials to strengthen brand communication and market presence.
• Participated in branding and promotional initiatives aimed at improving brand perception, consistency, and
Education
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- UMaster’s Degree in Digital MarketingUniversidad del Istmo de GuatemalaJan 2025 - Jan 2026 (1 year 1 month)
- Bachelor’s Degree in Graphic Design with a specialization in Editorial DesignUniversidad de San Carlos de GuatemalaJan 2004 - Jan 2010 (6 years 1 month)