Zoha Basharat

Business Strategy & Operations Analyst II

Motive

Jan 2024 - Current (2 years 8 months)

Business Strategy & Operations Analyst

Motive

Dec 2022 - Dec 2023 (1 year 1 month)

• Worked closely with Customer Success leadership to develop and implement a Territory Management Plan for Upmarket Customer Success teams lowering CSM account changes to less than 5% of a CSM’s account base from 17%. • Led a cross-functional initiative to identify discrepancies in the revenue recognition model, identifying 3.5M in false operational churn, driving root cause analysis and devising effective resolutions. • Rebuilt the Weekly Business Review deck for CS SMB segment improving its efficiency and accuracy by 50% through automation and reporting simplification. • Owned reporting and weekly readouts on key metrics for the Post-Sales Cards Initiative; contributed to strategy development and cards account health insights for the Card

Business Analyst

SkyElectric Pvt Ltd

Feb 2022 - Sep 2022 (8 months)

• Led a cross-functional initiative to develop and implement a new order placement process. • Spearheaded process formulation and documentation initiatives, streamlining workflows and enhancing operational efficiency by 50%. • Developed Plan of Records utilizing in-depth data analysis techniques, identifying trends, patterns, and actionable insights.

Sales Financial Analyst

Motive

Sep 2020 - Feb 2022 (1 year 6 months)

• Processed Vendor Financed deals and Vendor Finance payments, sales credits and lender fees. • Processed payments of placed orders that generated revenue of over $10 million using Salesforce, Zuora. • Responsible for inventory allocation for sales orders; decoded and allocated the correct items in Salesforce. • Conducted internal audits of orders placed and their payments. • Trained multiple resources on the internal sales cycle and the use of tools like Salesforce and Zuora, accelerating ramp-up time by 30%.

Order Management Specialist

KeepTruckin

Oct 2019 - Apr 2020 (7 months)

• Drafted quotes and contracts both manually and using CRMs such as Salesforce, Zuora and placed orders worth over $1M. • Conducted internal audit of accounts & financial evaluation of contracts. • Created invoice adjustments for over/undercharged customers, processed refunds and sales credits. • Assisted Mid-Market and Enterprise sales segment in offering deals/buyouts/bulk retail orders.

Lead Generation Specialist

KeepTruckin

Jan 2019 - Oct 2019 (10 months)

• Identify potential customers in the local trucking industry using publicly available data by monitoring government compliance regulations and FMCSA updates. • Prospected for connections of C level management and decision makers within potential client companies. • Provided qualified and processed leads information for sales and marketing leadership. • Converted and formatted leads data into usable Salesforce objects. • Developed a QA system for the quality of obtained leads and maintained reporting for the team.

E

Executive Assistant

Empower Pakistan Rawalpindi

May 2018 - Dec 2018 (8 months)

Frontend Developer

Wanclouds Inc

Jan 2018 - Mar 2018 (3 months)

Content Writer

Fiverr

Jan 2016 - Jan 2018 (2 years 1 month)

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