Zelio Freire

Zelio Freire  new_releases

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Growth Marketing and Business Expert
Los Angeles, California, United States

Contact Zelio regarding: 
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Full-time jobs
Starting at USD30K/year
Flexible work
Starting at USD20/hour
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Timeline


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Résumé


Jobs verified_user 0% verified
  • A
    Marketing Director
    AI Technologies
    Jan 2023 - Current (3 years 4 months)
    • Responsible for the entire marketing department. Managed a team to ensure the strategies are being implemented efficiently. • Planning, creating, and implementing strategies to increase OKR, KPIs, and revenue. • Directed overall brand strategy and the company’s mission and future goals. • Worked closely with C-Level executives to ensure objectives are created and achieved. • Developed initiatives for brand and marketing campaigns for increased revenue and profit. • Generated tactics to grow brand equity, and brand awareness and maximize marketing and sales data. • Created budget and reallocated resources to maximize performance. • Generated strategies in the SaaS and Fintech Space • Increased Revenue by 25%. Profit by 20% • Increased We
  • BeInCrypto
    Global Marketing Manager
    BeInCrypto
    Feb 2021 - Dec 2022 (1 year 11 months)
    • Created and implemented global strategies that will increase brand awareness and overall mission statement. • Managed international campaigns and produced tactics and plans to reach desired brand goals. • Developed and wrote copy for digital content that meets business and marketing objectives. • Directed daily content on social media that builds meaningful connections and encourages engagement/action. (Social Media: Facebook, Instagram, LinkedIn, Twitter, Tiktok, Youtube, etc.) • Generated partnerships and worked with cross-functional stakeholders and teams to incorporate business and UX requirements in copy and content.
  • TREND Group
    Marketing Manager
    TREND Group
    Feb 2016 - Sep 2017 (1 year 8 months)
    • Consulted with different locations on developing and executing marketing plans. • Prepared and executed local store marketing activities. • Worked closely with internal marketing staff to develop, produce, and distribute materials to support marketing programs. • Developed and managed full SEM and SEO Campaigns. • Managed all of the company's social media strategy and implementation. • Trained colleagues how to take advantage of local public relations opportunities, utilizing social media for lead generation as well as implementing traditional media activities. • Communicated with outside PR agency to generate more knowledge of the company in the industry. • Assisted new store operators with marketing needs, grand openings, and other even
  • M
    Marketing and Business Consultant
    Jun 2011 - Current (14 years 11 months)
  • Gmarketing
    Media Director
    Gmarketing
    Oct 2010 - May 2013 (2 years 8 months)
    • Responsible for the advertising agency's full clients' media strategy, implementation, formulation and constant analysis and improvement. • Determined optimal combination of media outlets for promotional campaigns and allocated resources according to consumer data analysis. • Developed advertising strategies and converted ideas into concrete tasks and delegating tasks to appropriate individuals and departments. • Handled external communications with media and public relations professionals. • Bought advertising space in various media channels including digital and non-digital. • Discussed marketing goals with clients to identify needs and articulate details to marketing team. • Coordinated launch of media campaigns with marketing, communi
  • Gmarketing
    Media Analyst
    Gmarketing
    Oct 2009 - Oct 2010 (1 year 1 month)
    • Created media plan and negotiated marketing campaigns with vendors, partners, suppliers, etc. • Maintained relationship with film agencies, sending titles and material. • Ran deep market study to determine the most effective way to reach the consumer with our client's products/service. • Developed strong relationships with advertisers and negotiated pricing following established procedures. • Conducted market research to attract clients in new territories. • Researched and customized service proposals for clients to meet requirements and set profitable compensation scale. • Maximized ROI of advertising campaigns through continual analysis of performance, response-rates and results.
Education verified_user 0% verified
  • M
    Master of Business Administration
    Jan 2014 - Aug 2015 (1 year 8 months)
  • B
    Bachelors of Marketing
    Jan 2008 - Dec 2011 (4 years)
Awards verified_user 0% verified
  • Gmarketing
    GP Verdes Mares
    Gmarketing
    May 2011 - Current (15 years)