Zeeshan Hanif Qureshi Advisory Board Member at Kotler Impact LATAM

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Chief Executive Officer

Sparx

Jan 2022 - Current (4 years 7 months)

Chief Executive Officer

DEPLOY

Dec 2021 - Current (4 years 8 months)

PTA approved Pakistan's emerging mobile phone manufacturer and distributor of smart handheld devices (smart and feature), having the capacity to produce over a million units per month.

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Co-Founder

Extnd

Sep 2021 - Current (4 years 11 months)

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Advisory Board Member

Kotler Impact LATAM

Jan 2020 - Current (6 years 7 months)

Part of Kotler Impact Marketing and Advertising as Advisory Board Member on pro bono basis for selection of best use cases in marketing and advertising done by local brands.

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Group Chief Marketing Officer

QMobile

Dec 2016 - Mar 2021 (4 years 4 months)

• Leading a team of dynamic resource. • Custodian of group marketing and business strategy. • Managing and planning a multimillion dollar marketing budget. • PR and Key partners development. • Drive B2B and Telco business globally. • Owner of group business diversification and business growth strategy. • Manage and Drive international partnerships across ecosystem. • Planned and established 1st ever local assembly plant of Mobile phone in Pakistan. • Content Partnership management – Microsoft / Google / Facebook / Whatsapp / Savan • 4G cultivation partnership with Telenor, 1 Million devices for low end 4G penetration. • IOT planning and development to enhance Q-Mobile Ecosystem.

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Chief Executive Officer

Peshawar Zalmi

Oct 2015 - Sep 2016 (1 year)

Peshawar Zalmi (Urdu: پشاور زلمی‎ Pashto: پېښور زلمی‎) is a Pakistani professional Twenty20 franchise cricket team that competes in Pakistan Super League (PSL). The team was established in 2015 following the announcement of Pakistan Super League by PCB. Shahid Afridi is the captain, Mohammad Akram is the head coach and Andy Flower is the batting consultant of the team. - Managed everything from Brand name, designing, marketing operations, sponsorships , media management. - Made Peshawar Zalmi Number 1 talked about team in terms of ATL and Digital awareness and Visibility

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Chief Executive Officer

Haier Telecom

Dec 2014 - Nov 2016 (2 years)

CEO at Haier Telecom & IT (Pakistan & Afghanistan) - Listed in top 100 CEOs of national and multinational companies in 2016 in CEO Summit - Overall responsibility for marketing, sales, customer services, business intelligence, and product development. Delivering solid double digit growth - increasing penetration and revenue market share. - Biggest Operator deal of handsets in the history of telecom market at the time of Mobilink Jazz X Launch (Haier and Jazz X co-branded) more than 200K units - Largest B2B deal of laptops with Higher Education Commission (HEC) of 200K units laptop (detachable) worth U$150 Million for year 2016 - Played pivotal role in establishing first ever Laptop SKD plant in Pakistan which provided 150K detachable l

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General Manager Marcom & Strategy

QMobile

Mar 2011 - Nov 2014 (3 years 9 months)

Played a pivotal role in making Q Mobile the No. 1 selling mobile phone brand in Pakistan - Executed effective and efficient marketing campaigns with slim marketing budgets which subsequently contributed to sky-rocketing sales - Managed to increase the sales quantity from 150K units per month to 1.2 Million units per month (14.4 Million units annually) and a sales volume of half a Billion USD annually. - Managed a budget of 25 Million USD for marketing annually - Led development of the dynamic business strategy and ATL centric media planning activities to improve brand health in terms of aided/unaided, MPSA, BAS and other metrics - Envisioned, planned and successfully executed "NOIR", Q Mobile's first smart phone series and ensured th

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Country Head of Mobiles (Pakistan & Afghanistan)

Samsung Electronics Co Ltd

Feb 2010 - Feb 2011 (1 year 1 month)

SAMSUNG ELECTRONICS, Co. Ltd (Sep ’10 to date) Head of HHP Pakistan and Afghanistan (Mobiles Division) Responsibilities:  Overall Mobile Phone Sales, MKTG and SVC supervision and management  Handling 100 Million USD /year product portfolio according to company guideline  Management of HHP team  Strategy Development for HHP sales and marketing  GSM Channel & Distribution Management in Pakistan & Afghanistan  GSM Business Development in Pakistan & Afghanistan  GSM Operator business strategy in Pakistan & Afghanistan  Product, Price, Positioning and Service Strategy development and implementation supervision  Global Marketing Campaigns (GMO) for flagship models in Pakistan  Monthly/Quarterly planning and implementation of sales and

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Country Head of HHP (mobiles) & Corporate Marketing Pakistan and Afghanistan

Samsung Electronics Co Ltd

Dec 2008 - Feb 2010 (1 year 3 months)

SAMSUNG ELECTRONICS, Co. Ltd. (Dec ’08 to Sepc’10) Head of HHP (mobiles) & Corporate Marketing Pakistan and Afghanistan Responsibilities:  Provided leadership on how to improve the brand image and own the brand  Supported sales and distribution partners by creating pull factor  Managed advertising campaigns (ATL, BTL) and set strategy, plan the attack and execute while focusing on the customer  Create new ideas, manage the budget with a close eye on ROI  Appointed and directed outside vendors with proper and smooth communication process internally among the team  Developed business plan and sales strategy for the market to attain the company goals and target  Responsible for the performance and development of HHP sales team as well

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Country Head of Sales & Retail (mobiles) Pakistan

Samsung Electronics Co Ltd

Mar 2006 - Nov 2008 (2 years 9 months)

SAMSUNG ELECTRONICS, Co. Ltd. (Mar ’06 to Novc’08) Head of Sales & Retail (mobiles) Pakistan Responsibilities:  Responsible for overall sales (multi million dollars) and retail management of Samsung mobiles in Pakistan market  Developed an effective strategic sales plan and led as well as influenced an experienced sales team of distributor for implementation of the plan.  Established performance sales goals for channel partners, and monitored performance on a continual basis, while giving them guidance and support to achieve the target  Developed and maintained a close relationship with all stake holders including distributors and channel partners  Proper analysis of sales and market trends and managed the sales budget to cultivate un

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Manager Sales & Marketing (mobiles) Pakistan

Samsung Electronics Co Ltd

Dec 2004 - Feb 2006 (1 year 3 months)

SAMSUNG ELECTRONICS, Co. Ltd. (Dec ’04 to Feb’06) Manager Sales & Marketing (mobiles) Pakistan Responsibilities:  channel and retail partners to promote sales and sell-through of products, and to ensure maximum presence in market  Managed sales and business development activities for the assigned key accounts for optimal performance  Account management of appointed distributor and to ensure that its activities support business objectives  Developed sales plans for assigned accounts and identifying sales opportunities that create maximum benefits for company and partners  Drove sales performance and took pro-active actions in achieving the set targets, while sustaining continuous business growth and profitability  Developed sel

Zeeshan Hanif Qureshi

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